Newcastle University Business School

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Newcastle University Business School gets creative with fused 'Createathon'

Lecturers and postgraduate students from Newcastle University Business School came together today to deliver an innovative workshop designed to help small creative enterprises develop their businesses.

The Createathon is run by the Business School as one strand of their Creative Connections programme. The event is part of Creative Fuse North East, and sees up-and-coming organisations from across the region take part in an intensive two day workshop. The Createathon is designed to provide entrepreneurs with the chance to work alongside postgraduate students to use innovative tools to develop plans and strategies for their enterprises.

As well as providing an opportunity for the businesses involved to reflect on how their organisations are run and set goals for the future, the Createathon provides an opportunity for the postgraduate students to refine their presentation skills and make new contacts.

Paul Richter, Lecturer at Newcastle University Business School, said: “We are really excited to learn what emerges from the process of bringing together these dynamic creative enterprises with our talented students in this intensive workshop setting. We are confident that everyone involved will take something valuable from the Createathon

The Creative Fuse North East project is a collaboration between the region’s five universities (Newcastle, Durham, Northumbria, Sunderland and Teesside), and is funded by the Arts Council England, the Arts and Humanities Research Council and the European Regional Development Fund.

The project aims to explore how creative, digital and IT firms can have a sustainable future in the North East while adding value to the region’s broader employment base.

Students and businesses taking part in createathon

published on: 11 September 2017