Newcastle University Business School

Staff Profile

Dr Saurabh Bhattacharya

Lecturer in Marketing

Background

Roles and Responsibilities

Module Leader:  Marketing Research  


Qualifications

B.A. (Economics), M.A. (Economics), MBA (Marketing), Ph.D (Marketing)


Languages

English, Hindi, Bengali




Research

Research Interests

   

       Celebrity Endorsement

       Online Marketing

       Behavioral Pricing

 

 

 

Teaching

Teaching

NBS8514/8515  Marketing Research (Module Leader)

MKT2004  Research Methods for Business and Marketing (Module Leader)

NBS8199 Dissertation (Dual Award) 

Publications