Newcastle University Business School

Staff Profile

Professor Suraksha Gupta

Professor of Marketing

Background

Suraksha Gupta is the Professor of Socially Responsible Marketing at Newcastle University London.  

She holds a PhD from Brunel University in UK, MBA from Institute of Management Technology in India and Bachelor of Commerce from University of Delhi, India.

Research publications of Suraksha Gupta have appeared in highly reputed journals such as Journal of World Business, Journal of Business Research, Industrial Marketing Management, European Journal of Marketing, Technological Forecating and Social Change,  Thunderbird International Business Review, Studies in Higher Education, Qualitative Market Research: An International Journal,  International Studies in Management Education etc.

For full publication list of Prof Suraksha Gupta, please click on the following link:

https://scholar.google.co.uk/citations?hl=en&user=Rm2cLdcAAAAJ&view_op=list_works&sortby=pubdate

Research

Suraksha Gupta specialises in marketing activities of multinational firms and international brands in developing markets, particularly India. Her practitioner background with academic skills make her research highly relevant to the industrial practices.   She works on contribution of multinational companies towards social development issues like "energy for all" and "health for all" from the perspective of development of actors in business-to-business networks and well-being of consumers.


Teaching

Suraksha Gupta has been teaching Research Methods, Corporate Brand Management and International Marketing to MBA and Masters students. She has also teaches undergraduates and enjoys discussing critical social challenges and issues in management.  She works with her colleagues, PhD scholars and other students to develop business models which can enable multinational companies to build their reputation by reflecting on their socially responsible marketing initiatives.


Publications