Newcastle University Business School

Staff Profile

Dr YiChuan Wang

Lecturer in Marketing



Dr. Yichuan Wang is a Lecturer (Assistant Professor) in Marketing and member of the Centre for Knowledge, Innovation, Technology, and Enterprise (KITE) at the Newcastle University Business School. Prior to joining Newcastle, he worked as an Instructor in Business Analytics at the Raymond J. Harbert College of Business, Auburn University (USA), where he was awarded his Ph.D. degree in Business & Information Systems.

Yichuan's research interests are focused on the social media marketing, sharing economy, and the use of big data analytics, particularly within the context of health care and tourism management. His work has published in the prestigious academic journals, including Journal of Business ResearchIndustrial Marketing ManagementInformation & ManagementIEEE Transactions on Engineering ManagementInternational Journal of Production EconomicsTechnological Forecasting and Social ChangeComputers in Human BehaviorInternational Journal of Information ManagementJournal of Knowledge Management, among others.

Yichuan currently serves as a guest editor of special issue for several academic journals including the Industrial Marketing ManagementInformation Technology & People, and International Journal of Information Management. In 2008 he won the Best Paper Award at the Global Marketing Conference. In 2014 he was listed as a finalist for the Best Paper Award at the 20th Americas Conference on Information Systems (AMCIS). One of his research paper "Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations" is selected as one of the most downloaded articles in the Technological Forecasting and Social Change since January, 2017 (Read this article click here). 

Related Websites

View my research on ResearchGate

Google Scholar Citation Index click here 

LinkedIn: Yichuan Wang

Twitter: @YichuanWang3


Research Interests

  • Social media & digital marketing (Social commerce, online consumer behavior, and social media for B2B marketing
  • Sharing economy
  • Big data analytics-enabled business transformation
  • Digital innovation and business value

Editorial Appointment for Journals and Conferences

Professional Affiliations

  • Association for Information Systems (AIS)
  • Special Interest Group on Health of AIS (AIS SIG-Health)
  • IEEE Education Society
  • American Society for Engineering Management (ASEM)


    Current Doctoral Supervision

    Prospective PhD applicants and PhD students are welcome to make enquiries especially if you are interested in doing the research in the areas of social media marketing, sharing economy, and big data analytics. 

    Supervisor of: 

    • Doane Ye (2018-ongoing)
    • Jingshan Yang (2018-ongoing)
    • Rui Ma (2018-ongoing)

    Co-supervisor of:

    • Abraham Joseph (2016-ongoing)

    Teaching-Module Leader

    LMK1002 Introduction to Marketing (Undergraduate)

    LMK2004 Research Methods for Business and Marketing (Undergraduate)

    LBS8526 Principles of Marketing (Postgraduate)

    LBS8505 Market Analysis (Postgraduate)