3rd Marketing, Innovation and Digital Transformation Global Conference
Date: Monday 17 June and Tuesday 18 June 2024 | Time: All day event
Location: MHL418, Durham University Business School, Durham DH1 3LB | Get directions
Rapid technological innovations are transforming marketing on a global scale. Concepts such as artificial intelligence (AI), the metaverse, and web3 have gained traction for re-engineering business practices and ecosystems. Marketing and consumer research are being substantially impacted by these advancements.
To address evolving markets and challenges, we have scheduled the 3rd Northeast Digital Marketing Conference. This two-day in-person event provides a platform to present and discuss contemporary research and knowledge needed to deal with the latest digital marketing challenges and opportunities.
This conference brings together leading researchers and practitioners to discuss and envision the future of strategic and operational marketing. We will explore both technological progress and marketing developments, co-creating innovations for collaboration and solutions. The aim is to draw forward-thinking research on crucial topics affecting consumers, businesses and society. We encourage fresh perspectives and unexplored territories.
Organisers
This event has been organised by:
- The Centre of Consumers and Sustainable Consumption, Durham University Business School
- The Marketing Research Community, Newcastle University Business School.
Call for papers
We welcome research on topics such as:
- Consumer behaviour, attitudes and decisions in digital environments
- AI, metaverse and web3 applications in digital marketing and operations
- Ethical, legal and social implications of emerging technologies
- Digital transformation of business processes and models
- Designing immersive virtual and mixed-reality experiences
- Innovation opportunities in areas such as automation, blockchain, AI, VR/AR, and more
We invite researchers across disciplines such as marketing, psychology, operations, economics, information systems, computer science, and more to submit abstracts. Let's continue last year's discussions and explore the latest trends and innovations in technology adoption for digital growth.
Registration is free but required. Lunch and refreshments will be provided if you join us in person.
If you wish to present your research at the conference, you are asked to submit abstracts of 150- 250 words within the registration form (link below).
Important dates
Submission ends: 22 April 2024
Submission acceptance will be informed: 29 April 2024
Registration ends: 15 May 2024
Conference dates: 17 to 18 June 2024
Contacts
Professor Zhibin Lin: zhibin.lin@durham.ac.uk
Dr Qionglei Yu: Qionglei.yu@newcastle.ac.uk