BUS2016 : Introduction to Innovation and Technology Management
- Offered for Year: 2018/19
- Module Leader(s): Dr Neil Alderman
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
|Semester 1 Credit Value:||10|
This module provides a general introduction to a range of models, concepts and principles relating to the innovation process. It provides students with an understanding of the definition of innovation, its strategic importance and a range of managerial issues relating to the pursuit of innovation through product or service development. Emphasis is placed on conditions promoting innovation success and a critical assessment of their application in different contexts. The module aims to raise awareness of the pivotal role of innovation in the creation of competitive advantage and in delivering economic and social change. It sets the management of innovation and technology in its wider organisational and business context and highlights the importance of a critical approach to decisions about innovation and technology management.
Outline Of Syllabus
•Defining innovation and technology
•Micro perspectives on innovation and technological change –product life cycles, dominant design
•Industry and macro perspectives on innovation and technological change – long waves and industry life cycles
•Who are the innovators? – individuals, small firms and large firms in the innovation process
•Success and failure in innovation
•Research and development and the product development process
•Innovation in services
•The resource based view
|Guided Independent Study||Assessment preparation and completion||1||42:00||42:00||N/A|
|Scheduled Learning And Teaching Activities||Lecture||11||1:00||11:00||Final lecture (12th session) relates to BUS2017 exam not taken by Exchange Stds taking BUS2016.|
|Guided Independent Study||Directed research and reading||1||10:00||10:00||N/A|
|Scheduled Learning And Teaching Activities||Small group teaching||6||1:00||6:00||N/A|
|Scheduled Learning And Teaching Activities||Drop-in/surgery||1||1:00||1:00||Includes opportunity for one-to-one tutorial for formative feedback on assignment|
|Guided Independent Study||Independent study||1||30:00||30:00||N/A|
Jointly Taught With
|BUS2017||Introduction to Innovation and Technology Management|
Teaching Rationale And Relationship
The lectures introduce students to the main theories of and approaches to Innovation and Technology Management as it applies to both manufacturing and service activities. Students are introduced to some of the key debates and controversies in the subject area. Critical approaches to the literature are demonstrated through the lectures.
The seminars permit more detailed discussion of specific issues and case examples.
The format of resits will be determined by the Board of Examiners
|Report||1||M||100||2,000 - 2,500 words.|
Assessment Rationale And Relationship
The assignment tests students' ability to apply models and theories about the innovation process to the context of a specific innovation and requires original investigation of a range of academic and web-based sources, and the development of a logical and reasoned argument, supported by the academic literature on innovation and technology management.