Global Opportunities

BUS2018 : Research Methods

Semester 1 Credit Value: 10
Semester 2 Credit Value: 10
ECTS Credits: 10.0


This module seeks to provide students with the conceptual knowledge and the practical techniques necessary to undertake advanced business and management research for their final year capstone project and research conducted in the workplace. Specifically, it seeks to (1) introduce the main methods of quantitative and qualitative enquiry; (2) highlight the ethical dimension of research; and (3) develop students' ability to evaluate critically the appropriateness of different approaches and techniques in the context of an undergraduate research project.

Outline Of Syllabus

- Nature and process of business and management research
- Reviewing the academic literature
- Formulating research questions
- Research ethics
- Principles and practices of quantitative research
- Principles and practices of qualitative research
- Mixed methods research
- Writing a research proposal

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture231:0023:00Present in person
Guided Independent StudyAssessment preparation and completion163:0063:00Formative feedback session Semester 2. Present in person
Structured Guided LearningLecture materials11:001:00Professor Andrea Whittle; online pre-recorded guest lecture
Scheduled Learning And Teaching ActivitiesPractical11:001:00Library session
Guided Independent StudyDirected research and reading150:0050:00N/A
Scheduled Learning And Teaching ActivitiesPractical22:004:00Present in person, large groups. Social distancing will be observed if so required
Scheduled Learning And Teaching ActivitiesSmall group teaching61:006:00Present in person
Scheduled Learning And Teaching ActivitiesDrop-in/surgery21:002:00N/A
Guided Independent StudyIndependent study150:0050:00N/A
Teaching Rationale And Relationship

This module covers pertinent aspects of conducting research in business and management studies to prepare students for their final-year capstone project and research conducted in the workplace. Lectures materials, structured activities, and guided reading provide the theoretical structure of the materials covered. Students will also receive seminars and practical sessions to support the development of research skills.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Research proposal2M70Individual written assignment (2,800 words)
Case study1M30Individual written assignment (1,200 words)
Formative Assessments
Description Semester When Set Comment
Prob solv exercises1MClass discussion of key issues in case study and assignment outline
Research proposal2MResearch Proposal
Assessment Rationale And Relationship

The module learning outcomes will be assessed through two individual summative assignments:

(1) a case study in Semester 1 counting towards 30% of the module mark, and
(2) a research proposal in Semester 2 counting towards 70% of the module mark.

Opportunities for formative assessment and feedback will be provided in dedicated seminars.

Reading Lists