Study Abroad and Exchanges



BUS3343 : Enterprise and Entrepreneurship (Erasmus Study Abroad Sem 1)

Semester 1 Credit Value: 10
ECTS Credits: 5.0


Students are expected to gain deeper insight and learning experience about small business start-up and growth whilst participating in the module. As such they will be exposed to the types of experience involved in creating and setting up their own business start-up within a fast moving technological environment and they will be involved in the practical application of tools to develop their own business ideas whilst working as part of a group project team. The module focuses on contemporary theory as an applied field and takes a social constructivism approach to enable students to develop a flexible mind set as part of the entrepreneurial journey. This will build on the need for the development of theory into practice and ‘learning by doing’ in a fast moving digital environment.
Furthermore, the module aims to introduce students to business innovation in the search for business idea in the first semester, and as such, the module involves the lean startup theory. Moreover, the students will develop the skill to reflect upon their own entrepreneurial journey and this will be part of the assessment in this ten credit module. Added to this, the module aims to develop an array of business innovation and entrepreneurial skills in order to develop their business acumen and this will further support the development of creativity and innovation; independent thinking; autonomous decision-making; group dynamics; adaptability; appreciation of change and risk; and reflective practice as part their entrepreneurial journey

Outline Of Syllabus

1.       The Contemporary Business Context – The Changing Dynamic Enterprise
2.       The Entrepreneurial Opportunity and Creativity
3.       Market Research as a Tool/Customer Feedback
4.       Lean Start-up and Customer Development
5.       Lean Start-up and The Business model
6.       Reading/Research( GOOB week)
7.       Marketing, Sales and the Brand
8.       Reflective Practice and the Entrepreneurial Journey
9.       Networking, Communication, the Pitch and the Entrepreneur
10.       Group Presentation – Search and Validation of the Business Value Proposition

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion130:0030:00N/A
Guided Independent StudyDirected research and reading125:0025:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching12:002:00Group meetings with Module Leader about group work.
Scheduled Learning And Teaching ActivitiesWorkshops72:0014:002 hours in flat room and tables. Cohort size approx 45.
Scheduled Learning And Teaching ActivitiesWorkshops13:003:002 hours in flat room and tables. Cohort size approx 45.
Scheduled Learning And Teaching ActivitiesWorkshops11:001:002 hours in flat room and tables. Cohort size approx 45.
Guided Independent StudyIndependent study125:0025:00N/A
Jointly Taught With
Code Title
BUS3000Enterprise and Entrepreneurship with Lean Innovation
Teaching Rationale And Relationship

The workshops are informed by group activity; exercises; mapping exercises; seminars; lectures; interactions; guest speakers and student small group project work with the classroom environment. This will facilitate further consultation/discussion with the tutor. As such students will be learning new and innovative theories, whilst at the same time learning by doing through group activity. Guest speakers will all be used to introduce the students to current ideas around enterprise development. Reflective management practice will underpin the student entrepreneurial journey.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M40Activity and presentation
Report1M60Reflective report - 1500 words
Assessment Rationale And Relationship

The entrepreneurial project includes project based learning activity and enables students to ‘learn by doing’ (e.g. practical work during the module including problem-based learning and the development of a business idea. Thus the students learn by doing in terms of (a) entrepreneurial behaviour, (b) the entrepreneurial process, and (c) the student’s self-knowledge of their own competences in relation to carrying out entrepreneurial processes. There is a particular focus on learning by doing; project learning; problem-based learning and action learning. The group project presentations enable the students to develop their own business ideas. A reflective report will enable the students to reflect upon their new learning and group project activity as part of the learning journey.

Students will be exposed to a process that will encourage critical thinking, innovation and creativity; research, active learning, problem-solving; self-awareness; action-planning; initiative; communication skills; team-work and relationship building; application of commercial acumen; global awareness

Reading Lists