Study Abroad and Exchanges



COM2034 : Introduction to Public Relations (Inactive)

Semester 2 Credit Value: 20
ECTS Credits: 10.0


• To develop in students an introductory knowledge, skills and understanding of the values and culture of public relations and its variations in commercial, public, private and voluntary sectors
• To enable students to develop and deploy techniques of writing and campaign planning in public relations
• To develop the ability to apply the methods of public relations to initiate and carry out practical projects in public relations
• To introduce an understanding of the dangers of a range of crises to organisational reputation

Outline Of Syllabus

Introduction and definitions of PR
Stakeholders and publics
Media relations – print and broadcast
Event management
Internal communications
Community relations
Crisis communications
PR in the voluntary sector.
Introduction to PR planning.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Guided Independent StudyAssessment preparation and completion150:0050:00N/A
Guided Independent StudyAssessment preparation and completion11:001:00Class tests
Scheduled Learning And Teaching ActivitiesLecture122:0024:00N/A
Guided Independent StudyDirected research and reading132:0032:00N/A
Scheduled Learning And Teaching ActivitiesSmall group teaching121:0012:00Seminars
Guided Independent StudyReflective learning activity140:0040:00N/A
Guided Independent StudyStudent-led group activity112:0012:00N/A
Guided Independent StudyIndependent study129:0029:00N/A
Teaching Rationale And Relationship

This module will contain a mix of lectures, seminars, group work, and lively two way debates and discussions. You will be expected to keep up with current news and events in both the business and corporate worlds, and there are two non assessed picture quizzes built into the course to check your news sense.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Description Length Semester When Set Percentage Comment
Written Examination602A50One hour long test
Other Assessment
Description Semester When Set Percentage Comment
Portfolio2M50Campaign portfolio
Assessment Rationale And Relationship

The first assessment is designed to test two of the key skills employers are looking for; the ability to organise events and the ability to translate corporate material into releases and articles ready for publication. The second assessment requires students to devise a PowerPoint presentation (slides and notes) within one hour to test their understanding of the role of PR within organisations. In both assessments there will be a limited choice of topics.

Reading Lists