Your programme is made up of credits, the total differs on programme to programme.
Semester 2 Credit Value: | 10 |
ECTS Credits: | 5.0 |
European Credit Transfer System | |
This module aims to:
(a) To generate an understanding of ethical concerns in relation to marketing and consumption.
(b) To provide insight into the principles of Corporate Social Responsibility (CSR) and an understanding of their implementation.
(c) To analyse the role of ethics in consumer culture, considering issues associated with consumer empowerment, vulnerabilities and well-being.
(d) To assess an organisation's marketing activities, and to address issues at the interface between ethical marketing, CSR and practical marketing situations.
This module is structured to introduce and discuss the following topics:
Introduction to Marketing Ethics
Criticisms of Marketing
Corporate Social Responsibility (CSR)
Ethical and Critical Consumption
Responding to Ethical Consumers
Consumer Vulnerability and Marketing of Harmful Products
Social and Cause-related Marketing
Social Media Marketing Ethics
Category | Activity | Number | Length | Student Hours | Comment |
---|---|---|---|---|---|
Structured Guided Learning | Lecture materials | 9 | 2:00 | 18:00 | N/A |
Guided Independent Study | Directed research and reading | 1 | 24:00 | 24:00 | N/A |
Scheduled Learning And Teaching Activities | Small group teaching | 5 | 1:00 | 5:00 | N/A |
Structured Guided Learning | Structured research and reading activities | 5 | 2:00 | 10:00 | N/A |
Scheduled Learning And Teaching Activities | Drop-in/surgery | 4 | 1:00 | 4:00 | N/A |
Guided Independent Study | Independent study | 1 | 15:00 | 15:00 | N/A |
Guided Independent Study | Independent study | 1 | 24:00 | 24:00 | N/A |
Total | 100:00 |
Formal lectures will provide a framework for the introduction of theory and conceptual frameworks relating to the ethics of marketing, corporate social responsibility (CSR), ethical and critical consumption, social and cause-related marketing, consumer vulnerabilities and ethics of social media marketing. These will be supplemented by one seminar dealing with specific case studies addressing ethical issues in order to develop a better understanding of the topic.
The format of resits will be determined by the Board of Examiners
Description | Length | Semester | When Set | Percentage | Comment |
---|---|---|---|---|---|
Written Examination | 1440 | 2 | A | 100 | 24 hr take home exam. Unseen exam – 1 mandatory question (50%) and one optional (50%) from a choice of 3. |
Module Code | Module Title | Semester | Comment |
---|---|---|---|
Ethics in Marketing, Critical Consumption, and Corporate Social Responsibility | 2 | N/A |
Formative Assessment is an assessment which develops your skills in being assessed, allows for you to receive feedback, and prepares you for being assessed. However, it does not count to your final mark.
Description | Semester | When Set | Comment |
---|---|---|---|
Essay | 2 | M | One page essay |
The examination will test students’ knowledge of the theory and conceptual frameworks for understanding ethics of marketing, corporate social responsibility (CSR), ethical and critical consumption, social and cause-related marketing, consumer vulnerabilities, problematic consumption and ethics of social media marketing as well as their ability to apply material to particular case studies and ethical dilemmas.