MCH2077 : Visual Culture
- Offered for Year: 2018/19
- Module Leader(s): Dr Steve Walls
- Teaching Assistant: Ms Katie Markham, Ms Jennifer Locke
- Owning School: Arts & Cultures
- Teaching Location: Newcastle City Campus
|Semester 2 Credit Value:||20|
1. A comprehensive understanding of the role of visual forms of communication in contemporary
society, supported by an understanding of historical visual cultures foundation of historical knowledge.
2. Modalities of accessing, researching and comprehending visual acts of communication.
3. Skills and experiences necessary in understanding and generating visual acts of communication.
4. The ability to recognise and discriminate between various types of visual communication.
5. An understanding of the specificity of visual contexts encountered in a social and political context.
6. Familiarity with debates about contemporary visual art and new media.
Outline Of Syllabus
Introduction. Reading the visual: analytical tools and theories 1
Reading the visual: analytical tools and theories 2
Art as visual culture, or art and visual culture?
Visual culture, commerce and consumption
The photograph: histories, meanings, mobilities
Visualising time and place
Images and Cultural Memory
The visuality of protest
Religion and the visual
Offensiveness, taste, censorship
Module review: images and realities
|Guided Independent Study||Assessment preparation and completion||1||40:00||40:00||Essay|
|Guided Independent Study||Assessment preparation and completion||1||20:00||20:00||Portfolio Preparation|
|Guided Independent Study||Assessment preparation and completion||1||16:00||16:00||Presentation preparation|
|Scheduled Learning And Teaching Activities||Lecture||12||2:00||24:00||N/A|
|Guided Independent Study||Directed research and reading||12||3:00||36:00||Weekly seminar reading|
|Scheduled Learning And Teaching Activities||Small group teaching||12||1:00||12:00||Seminars|
|Guided Independent Study||Reflective learning activity||12||1:00||12:00||N/A|
|Guided Independent Study||Independent study||40||1:00||40:00||N/A|
Teaching Rationale And Relationship
The lectures in the module will introduce students to various aspects of contemporary visual culture. The module will
draw attention to the prevalence of visual acts of communication in everyday life and will offer strategies to enhance
the understanding of such instances of communication.
The examples of case studies will consolidate the appropriation of research methods that have applicability for an
integrated approach to media studies, cultural studies and communication studies. Students will be constantly
presented with the interdisciplinary implications of analysing visual culture and will be made aware of avenues for
more in-depth study of the area.
The module will review a wide range of aspects of visual instances (painting, photography, advertising, film,
television, new media, design, architecture, urbanism), looking at the political, cultural and social contexts in which
they are produced and interpreted.
The format of resits will be determined by the Board of Examiners
|Oral Presentation||15||2||M||25||Contextualise, interpret and analyse a visual text.|
|Portfolio||2||M||25||Part 1 - evidence of group presentation research and planning Part 2 - 2 x critical responses of 500 words (1,000 words in total)|
Assessment Rationale And Relationship
1. Students will have to give a presentation in which they contextualise, interpret and analyse a visual text (to be agreed with module and/or seminar leader). This assesses critical and analytical skills alongside communication
skills. The presentation is also the basis for a short portfolio summarising and reflecting upon the research and planning, intended to evidence critical ability and written/visual communication skills.
2. Students will write a 2000-word essay EITHER relating the use of images to specific theoretical, socio-historical and contextual issues OR critically assessing a particular theoretical approach or tradition. The analytical essay will allow students to make proof of analytical and critical skills, to develop their information literacy and practice their writing skills. They will demonstrate a thorough understanding of theory and its applicability to other areas, its importance in developing research, as well as its limitations. Alongside this students’ research skills, problem solving abilities, adaptability and initiative will be tested. Students will have to show a thorough understanding of specific research methods used in the area of visual culture, to apply these methods and to present their findings in a coherent, credible and convincing essay.