Modules
Modules
MKT1000 : Essentials of Marketing (Inactive)
- Inactive for Year: 2018/19
- Module Leader(s): Dr Luca Panzone
- Lecturer: Miss Beth Clark
- Owning School: Newcastle University Business School
- Teaching Location: Newcastle City Campus
Semesters
| Semester 1 Credit Value: | 10 |
| Semester 2 Credit Value: | 10 |
| ECTS Credits: | 10.0 |
Aims
Marketing is a key factor in business success. On a daily basis we are exposed to a plethora of marketing messages and actively engage in the marketplace and/or marketspace. Often our purchasing decisions are heavily influenced by organisational marketing efforts. We 'display' our favourite brands through the clothes we wear, the cars we drive and the football teams we support. Marketing is everywhere! It is an inescapable feature of our contemporary world. The focus of the module is on the theory and practice of marketing. The module will provide students with insights into the issues and tasks that marketing managers face in complex and dynamic marketplaces (and marketspaces) and the concepts and theories that can be used to inform marketing decision making.
Outline Of Syllabus
Essentials of Marketing (SEM 1)
- The Nature and Scope of Marketing
- Marketing Environments
- Marketing Research
- Consumer Behaviour
- Market Segmentation
- Marketing Mix
- Product Decisions
- Price Decisions
- Place Decisions
- Promotion Decisions
- NPD
- Branding
Essentials of Marketing (SEM 2)
- Marketing Strategy & Planning
- Service Marketing
- B2B Marketing
- International Marketing
- Digital Marketing
- Social Marketing
- Marketing Ethics
- Relationship Marketing
- Postmodern Marketing
- Case Studies
Teaching Methods
Teaching Activities
| Category | Activity | Number | Length | Student Hours | Comment |
|---|---|---|---|---|---|
| Scheduled Learning And Teaching Activities | Lecture | 40 | 1:00 | 40:00 | N/A |
| Guided Independent Study | Assessment preparation and completion | 1 | 60:00 | 60:00 | N/A |
| Guided Independent Study | Directed research and reading | 1 | 50:00 | 50:00 | N/A |
| Guided Independent Study | Independent study | 1 | 50:00 | 50:00 | N/A |
| Total | 200:00 |
Jointly Taught With
| Code | Title |
|---|---|
| MKT1008 | Essentials of Marketing (Semester 1) for Erasmus/Study Abroad students |
| MKT1009 | Essentials of Marketing (Semester 2) for Erasmus/Study Abroad students |
Teaching Rationale And Relationship
Lectures convey the key principles of marketing and give the opportunity for further discussion to take place. They provide the best format for introducing new theory, presenting illustrative case studies and stimulating, where appropriate, in-class discussion.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
| Description | Length | Semester | When Set | Percentage | Comment |
|---|---|---|---|---|---|
| Written Examination | 90 | 1 | A | 50 | MCQ |
| Written Examination | 90 | 2 | A | 50 | MCQ |
Assessment Rationale And Relationship
The unseen exams encourage students to demonstrate their understanding of the subject area without recourse to notes or books. By making all questions compulsory students are forced to confront all aspects of the course material. Multiple choice exams are appropriate for testing a wide understanding of introductory level theory.
SEMESTER ONE ONLY STUDY ABROAD: The examination assessment would need to be taken earlier, in the designated early exam period to be managed by exams office
Reading Lists
Timetable
- Timetable Website: www.ncl.ac.uk/timetable/
- MKT1000's Timetable