Global Opportunities

MKT1012 : Academic and Professional Skills

Semester 1 Credit Value: 10
ECTS Credits: 5.0


This module aims to assist students in the transition into Higher Education in order to improve and enhance their academic skills and personal effectiveness as independent learners. The module will provide students with a clear understanding of the expectations of learning in higher education and effective skills to approach assessment. The module also aims to improve and enhance employability.

Outline Of Syllabus

Transition to HE, Academic Reading, Critical Thinking and Analysis, Academic Writing,Referencing, Finding and Managing Information, Assessment Types, Digital Literacy, Employability.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture52:0010:00PIP Lectures
Guided Independent StudyAssessment preparation and completion125:0025:00Time for students to complete formative and summative coursework & assessments
Scheduled Learning And Teaching ActivitiesLecture31:003:00PiP whole cohort lecture
Guided Independent StudyDirected research and reading133:0033:00Estimated based on 3 hours per teaching week (not necessarily to be completed in that week)
Structured Guided LearningAcademic skills activities60:303:00Pre recorded lecture or online learning materials
Scheduled Learning And Teaching ActivitiesSmall group teaching31:003:00PIP Seminars - small group seminars
Guided Independent StudyIndependent study121:0021:00N/A
Scheduled Learning And Teaching ActivitiesScheduled on-line contact time21:002:00Online contact time
Teaching Rationale And Relationship

Relevant theory will be introduced during the lecture and online learning materials and a range of skills will be practiced through individual and group activities.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Essay1M100Individual Essay (2,000 words)
Formative Assessments
Description Semester When Set Comment
PC Examination1MOnline Referencing Test
PC Examination1MOnline tests to check learning and develop skills.
Assessment Rationale And Relationship

Semester 1 - Students will create a 2000 word essay to answer a given Marketing question.

The essay will.
1. Demonstrate student ability to create well structured essays
2. Demonstrate student ability to engage with appropriate academic material
3. Demonstrate academic writing practice (finding, evaluating, and correctly citing material)

Reading Lists