Available to incoming Study Abroad and Exchange students
Module Leader(s): Dr Artyom Golossenko
Owning School: Newcastle University Business School
Teaching Location: Newcastle City Campus
Semesters
Semester 1 Credit Value:
10
ECTS Credits:
5.0
Aims
This module provides students with a comprehensive introduction to marketing, current issues, its key principles, core concepts and strategic tools. The range of concepts that students will be introduced to include Marketing Communications, consumer behaviour, market research, the 7P’s of marketing, marketing strategy and marketing environments. By the end of the module, students will be equipped with the basic knowledge and skills required for further marketing modules that they may study.
See MKT1002 for more details
Outline Of Syllabus
1. Marketing Principles
2. Buyer Behaviour
3. Segmentation, Targeting and Positioning
4. The Marketing Mix
Teaching Methods
Teaching Activities
Category
Activity
Number
Length
Student Hours
Comment
Scheduled Learning And Teaching Activities
Lecture
7
1:00
7:00
PIP Lectures
Scheduled Learning And Teaching Activities
Lecture
7
1:00
7:00
Synchronous Online Lectures
Guided Independent Study
Assessment preparation and completion
1
30:00
30:00
Multiple Choice Exam Preparation and Completion
Guided Independent Study
Directed research and reading
33
1:00
33:00
Based on approximately 3 hours per teaching week (3x11)
Scheduled Learning And Teaching Activities
Small group teaching
3
1:00
3:00
PIP Seminars
Guided Independent Study
Independent study
17
1:00
17:00
N/A
Scheduled Learning And Teaching Activities
Scheduled on-line contact time
3
1:00
3:00
Discussion Boards via VLE
Total
100:00
Jointly Taught With
Code
Title
MKT1002
Introduction to Marketing
Teaching Rationale And Relationship
Lectures convey the key principles of marketing strategy and give the opportunity for further reading and researching to take place. They provide the best format for introducing new theory and presenting case studies.
The lectures will be a combination of the explanation of key principles and theory and illustrative case study examples drawn both from the essential text and other case study sources.
These will be supplemented by the small group teaching sessions for working on various case studies linked to the lectures to allow students to apply their knowledge and learning. Students are also expected to work unsupervised and present their work in these sessions/and discussion boards to the tutor.
The recommended text linked provides students with the resources to supports the Lectures through material such as mini cases, online MCQ’s where students can practice and test their understanding of the lecture material.
Assessment Methods
The format of resits will be determined by the Board of Examiners
Exams
Description
Length
Semester
When Set
Percentage
Comment
PC Examination
60
1
A
100
Multiple Choice Exam will be set as in class assessment via Canvas at the end of Semester 1 by the Module Leader
Exam Pairings
Module Code
Module Title
Semester
Comment
MKT1002
Introduction to Marketing
1
Same Multiple Choice Exam as MKT1002 via Canvas
Formative Assessments
Description
Semester
When Set
Comment
PC Examination
1
M
Students will complete mock MCQ's throughout S1 as formative assessments via Canvas the ebook
Assessment Rationale And Relationship
The multiple choice exam in semester 1 is appropriate for testing knowledge and understanding of key introductory marketing principles.
The assessment activity will encourage students to identify and effectively use information from a variety of sources, including the lectures and small group teaching but also the guided learning they are directed to within the module. The assessment activity, therefore, directly and explicitly relate to the intended learning outcomes of the module.
In the case of an alternative assessment for semester 1 (100% of the module mark) being necessary due to circumstances, the Module Leader will in discussion with the DPD and the University, discuss possible acceptable online alternatives, such as a take home exam delivered online with a set time limit to complete (24 hours or less as deemed appropriate).
Formative Assessment:
For S1 : an online mock MCQ exam (via the VLE) will take place in Seminar 1 as the formative assessment.
SEMESTER ONE ONLY STUDY ABROAD: the MKT1026 module is linked to the MKT1002 module and these students will only do S1 assessment - not S2 as this is an S1 module, therefore they will only be assessed using the MCQ in S1
