Aims

The aim of this module is to provide a series of present-in-person learning sessions to students on the MSc in International Marketing programme (allowing for online student engagement where appropriate). The sessions will be designed to complement learning that occurs elsewhere on the programme with particular emphasis on enhancing students’ critical thinking and research orientated skills. The sessions will be integrated into the programme and will provide students with the opportunity to take part in activities that benefit from present-in-person learning. For example, a key objective of the module is to help build a cohesive student community on the programme that can work effectively in on-line sessions. Present-in-person sessions will support this objective.

Outline Of Syllabus

The syllabus outline has been designed specifically to complement learning that occurs elsewhere on the MSc in International Marketing Programme. It will explore (1) critical thinking and (2) marketing related methods in the programme.

Teaching Rationale And Relationship

The teaching methods are designed to explore a range of different methods and aspects of International Marketing in relation to other modules on the course, in order to enhance online learning on the programme, as well fostering a sense of community in-person among cohort.

Assessment Rationale And Relationship

NO assessment; this is a not-for-credit module to provide present-in-person academic support for the MSc in International Marketing programme in 2020-21.