Study Abroad and Exchanges



BUS2001 : Case Studies in Practical Management (Semester 1)

Semester 1 Credit Value: 10
ECTS Credits: 5.0


This module is designed to enable students to apply general management theories and concepts to realistic business situations through the medium of Case Study analyses. It is designed to provide a student centred small group learning environment to enable students to explore key areas of management through discussion and analysis of case studies. Students will also “experience” all aspects of running a business through the Business Game and will be encouraged to develop an understanding and appreciation of the relationships between operational areas of a business which are traditionally separated.

Outline Of Syllabus

The introductory lecture will explain the aims and structure of the module and highlight some of the practical logistical issues involved. The module is not designed to “teach” but, rather, to encourage students to consider the application of general management theories and concepts.

Students will then be allocated to small seminar groups (15 students maximum) and the cases studied will cover different topics related to general management issues such as strategy, marketing, operations, finance, etc.

Teaching Methods

Teaching Activities
Category Activity Number Length Student Hours Comment
Scheduled Learning And Teaching ActivitiesLecture11:001:00Introductory lecture at the start of the Semester
Guided Independent StudyAssessment preparation and completion122:0022:00N/A
Guided Independent StudyDirected research and reading125:0025:00Reading Case Studies pre and post seminars
Scheduled Learning And Teaching ActivitiesSmall group teaching62:0012:00Seminars
Guided Independent StudyStudent-led group activity110:0010:00Group presentation preparation and practice
Scheduled Learning And Teaching ActivitiesDrop-in/surgery51:005:00Feedback and support sessions
Guided Independent StudyIndependent study125:0025:00N/A
Teaching Rationale And Relationship

The introductory lecture will explain the aims and structure of the module. The seminars will provide a forum for detailed analysis of “real life” cases through discussion and oral presentations. This format will enable students to develop, in particular, their problem solving and decision making skills and encourage them to consider the interconnectivity of business functions. The rationale is, therefore, directly related to the module’s intended learning outcomes.

Note: students cannot register for both BUS2001 (Semester 1) and BUS2002 (Semester 2) as these are the same modules offered in both Semesters.

Assessment Methods

The format of resits will be determined by the Board of Examiners

Other Assessment
Description Semester When Set Percentage Comment
Prof skill assessmnt1M40Group oral presentation of a case study analysis
Report1M60Individual case study analysis report (2,000 words)
Assessment Rationale And Relationship

These assessment methods have proved to be particularly effective in engaging students to discuss how general management theories and concepts can be applied to “real life” business situations and to consider the interconnectivity of different business functions. The group work element also provides a mechanism for students to experience the realities of group work, time management, negotiation and problem solving, etc. in a simulated business environment. The assessment methods are, therefore, directly related to the module’s intended learning outcomes.

Reading Lists