Staff Profile

Dr Tzemou joined the School of Psychology in 2011 initially as a Teaching Fellow in Psychology having previously held academic positions at Webster University Vienna (Austria), Nottingham Trent University (UK) and the University of Birmingham (UK).

Current Roles and Responsibilities

• School of Psychology's Attendance Officer
• Stage 2 Director of the BSc Psychology, BSs Psychology & Mathematics, BSc Psychology & Biology and BSc Psychology & Nutrition
• Tutor for Women
• Running of the School of Psychology's Feedback Clinic
• Course Leader for 'Interpersonal and Communication Skills for Dentists' at the School of Dental Sciences

Qualifications

• BA in Psychology, American College of Greece, Deree College (Greece)
• PGCert in Councelling Practice, University of Derby (UK)
• MA in Councelling Studies, University of Nottingham (UK)
• PhD in Psychology, University of Birmingham (UK)
  

Awards

• Teaching Excellence Award, University of Newcastle, 2016
  

Previous Positions

• Assistant Professor of Psychology, Webster University Vienna (Austria), 2005-2011
• Lecturer in Psychology, Nottingham Trent University (UK), 2002-2004
• Research Officer, School of Primary Care, University of Birmingham (UK), 2003-2004
  

Languages

• English
• Greek
• German
• Italian
  

Research Interests

• Psychopathology in Higher Education
• Higher Education Pedagogy
• Bipolar Disorder
• Consumer Psychology
  

Doctoral Supervision

• Hao "Aaron" Liu (global/local branding) - Start: Academic year 2018/19 (supervised together with Prof Klaus Schoefer, Newcastle University Business School and Prof Fernando Fastoso, Pforzheim University, Germany)
• Haiyan "Cindy" Chen (transformative consumer research): Start: Academic year: 2020/21 (supervised together with Prof Klaus Schoefer, Newcastle University Business School and Prof Danae Manika, Brunel University)

Scopus Author ID: 1527336507112 

ORCID ID:  https://orcid.org/0000-0003-0833-7567

Google Scholar: https://scholar.google.co.uk/citations?user=8fvMdKsAAAAJ&hl=en

Undergraduate Teaching

• PSY2009 Research Methods in Psychology 2a
• PSY2011 Research Methods in Psychology 2b
• PSY8034 Professional Issues in Clinical, Health and Forensic Psychology
• Interpersonal and Communications Skills for Dentists
• Supervision of Empirical Projects
  

Postgraduate Teaching

• Psychometrics
• Supervision of MSc Clinical and Health Psychology Dissertations
• Supervision of MSc in International Marketing Dissertations (with a Consumer Psychology focus)
  

• Liu H, Schoefer K, Fastoso F, Tzemou E. Perceived Brand Globalness/Localness: A Systematic Review of the Literature and Directions for Further Research. Journal of International Marketing 2021, 29(1), 77-94.
• Neave L, Tzemou E, Fastoso F. Seeking attention versus seeking approval: How conspicuous consumption differs between grandiose and vulnerable narcissists. Psychology & Marketing 2020, 37(3), 418-427.
• Neave L, Tzemou E, Fastoso F. Seeking attention vs seeking approval: how conspicuous consumption differs for grandiose and vulnerable narcissts. In: INEKA Conference. 2019, Verona, Italy: Innovation, Entrepreneurship and Knowledge Academy (INEKA).
• Tzemou E, Sanders H, Waterson L, Rawlings L, Walker E, Ellis J. Self-control and Self-efficacy Characterize the High Achiever in Dental Education. In: IADR/PER General Session. 2019, Vancouver, Canada: International Association for Dental Research.
• Stamp AJ, Tzemou E, Holmes RD, Rolland SL. Enhancing Communication and Professionalism: Aligning Learner and Patient Feedback Priorities. In: IADR/PER General Session. 2018, London, UK.
• Fielden A, Tzemou E, Rosenkranz P. Integrating Qualitative Research Methods into a Positivist Psychology Programme. In: International Convention of Psychological Science. 2015, Amsterdam, Netherlands: Association for Psychological Sceince.
• Rosenkranz P, Fielden A, Tzemou E. Teaching psychological research methods through a pragmatic and programmatic approach. In: 5th Vancouver International Conference on the Teaching of Psychology. 2015, Vancouver, Canada.
• Rosenkranz P, Fielden A, Tzemou E. Teaching psychological research methods through a pragmatic and programmatic approach. Psychology Teaching Review 2014, 20(2), 28-35.
• Frost NA, Eathough V, Shaw R, Weille KL, Tzemou E, Baraitser L. Pleasure, pain, and procrastination: Reflections on the experience of doing memory-work research. Qualitative Research in Psychology 2012, 9(3), 231-248.
• Tzemou E, Birchwood M. A prospective study of dysfunctional thinking and the regulation of negative intrusive memories in bipolar 1 disorder: implications for affect regulation. Psychological Medicine 2007, 37(5), 689-698.
• Birchwood M, Bryan D, Jones-Morris MN, Kaambwa MB, Lester H, Richards J, Rogers H, Sirvastava N, Tzemou E. EDEN: Evaluating the Development and Impact of Early Intervention Services (EISs) in the West Midlands. 2007. A Report for the NHS Service Delivery and Organisation National R & D Programme.
• Frost N, Eatough V, Shaw RL, Weille KL, Tzemou E, Baraitser L. Losing faith? Reflecting on the experience of doing memory-work research. 2006.