School of Psychology

Staff Profiles

Dr Amy Fielden




I am a Lecturer within the School of Psychology.  I am Stage 1 Director and I am the School's lead on outreach and recruitment. 


BSc (Hons) Psychology with Media Studies, University of Sunderland (2004)

MSc Nutrition and Psychological Science (Distinction), Northumbria University (2008)

PGCE in Post Compulsory Education and Training, University of Sunderland (2009)

PhD Psychology, 'Increasing Acceptance of Online Health Information: Understanding Barriers, Tailoring Messages and Self-Affirmation’, Northumbria University (2012)

Previous Positions

I have worked as a Senior Research Assistant, Demonstrator and Part-time Lecturer at Northumbria University, teaching on both undegraduate and post-graduate programmes.  I have also worked as a demonstrator at the University of Sunderland.  I have carried out commissioned research for Sunderland City Council and Back on the Map.


BPS member with specific membership of the Division of Health Psychology, QMiP, North East Branch and Division for Teachers and Researchers where I am a committee member.


ONE North East PhD scholarship funding


ULTSEC Summer 2016/17 Responsive Innovation Funding. PALs - Pre A-Level Skills £2500.

N8 Strategic Pump Priming Funding 'Exploring the Potential of Local Food Hubs in Deprived Areas: Enhancing Knowledge Exchange for Best Practise Guidelines' £20,000.  Collaboration with Lancaster University and University of Sheffield. (March 2017-November 2017)



My doctorate was titled ‘Increasing Acceptance of Online Health Information: Understanding Barriers, Tailoring Messages and Self-Affirmation’. The focus of my mixed methods research was behaviour associated with non-communicable diseases (NCDs). Barriers to adopting healthy lifestyles and perceptions of credible online health information were explored and used to produce personally relevant health messages concerning fruit & vegetable consumption.  This, in conjunction with a psychological technique based on Self-affirmation Theory, was incorporated into an educational website.

In a broader context I am interested in health related behaviour change interventions, online interventions and online persuasion, the psychology of food and eating, consumer psychology and mixed methods research.


I am currently the module leader for PSY1001 Psychological Enquiry 1, PSY3006 Consumer Psychology, PSY8062 Advanced Research Methods for Applied Psychology and I co-lead PSY3029, Psychological Enquiry 3.  I also contribute to research methods teaching on the Doctorate in Clinical Psychology.