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Min Li
Project title
Gender Ideological Diversity: An Investigation of Women’s Gendered Anti-fandom Practices Towards Idols on Social Media in China
Supervisors
About Min
I am a PhD student in the School of Arts & Cultures at Newcastle University enrolling in January 2025. My major is Media, Culture and Heritage. My research primarily focuses on Chinese fandom, gender and pop culture.
Project description
My project is based on East Asian context. In details, it bridges Chinese idols’ female anti-fandom and gender, trying to explore how gender is discussed and negotiated in women’s anti-fandom practices towards idols in China.
It tries to find out the transmission mechanisms of these practices; discourses, especially gendered discourses, used by these female anti-fans; and the interactions between these anti-fans and generative AI.
Among these, Boys’ Love fandom and the relationship between idols’ female anti-fandom and generative AI are main focuses. Netnography and questionnaire are methods for collecting data. Then, text mining, content analysis, multimodal discourse analysis, and reflexive thematic analysis are main approaches for analyzing the research data.
Research interests
My research interests include pop culture, especially, East Asian fandom; gender; and AI. Among these, I am highly interested in exploring how AI and gendered discourses are conducted in pop culture. Netnography and digital methods are main methods for me to collect data. Furthermore, I am interested in discourse analysis as well, especially paying attention to the usage of metaphors. Additionally, Nvivo and SPSS are tools I would like to use for analysing data.
Personal interests
I like running, playing football, watching TV series, and travelling during the leisure time. I run for ten kilometres everyday.
Publications
- Guenier, A., Wang, B., Li, M. and Xing, M. (2025) How metaphors facilitate intercultural health communication: insights from traditional Chinese medicine doctors in UK clinics. Journal of World Languages, Vol. 11 (Issue 2), pp. 319-342. https://doi.org/10.1515/jwl-2025-0025
- Li, M. and Guenier, A.W., 2024. ChatGPT and health communication: a systematic literature review. International Journal of E-Health and Medical Communications (IJEHMC), 15(1), pp.1-26.
- Min, L., Lejin, Z., Teng Teng, Y. et al.. Reconstruction and Renaissance of Northeast China: A Multimodal Metaphor Analysis of New Media on Harbin. Asia-Pac. Humanit. 5, 004 (2025). Available at: https://asiapacifichumanities.org/articles/aphj-2025-01-0004
Education
- 2017.09 - 2021.06: Studied in Shanghai University of Political Science and Law and awarded BA in Journalism Studies (Excellence in Journalism and Communication)
- 2021.09 - 2024.06: Studied in Jiamusi University and awarded MA in Chinese Language and Literature
- 2024.09 - 2025.09: Studied in University of Sheffield and awarded MA in Digital Media and Society
Contact
E-mail: C5048681@newcastle.ac.uk