Centre for Rural Economy

Staff Profile

Professor Guy Garrod

Professor of Environmental and Rural Studies


Area of expertise

Applied Social Science

Google Scholar profile


Research Interests

  • Environmental valuation: e.g. contingent valuation; travel-cost methods; hedonic pricing.
  • Discrete choice methodologies.
  • Impacts of Brexit on the UK rural economy.
  • Recreational economics
  • Rural policy and agri-environment measures.
  • Biodiversity conservation, particularly costs and benefits of associated management.
  • Water quality - issues and policies.
  • Sustainability appraisal.
  • Focus group research into environmental values.
  • Stakeholder analysis to inform policy and practice around natural resource use
  • Economics of multi-use forestry.
  • Valuation of culture and heritage.


Undergraduate Teaching

  • ACE2003 Landscape, Culture and Heritage [Module Leader]
  • ACE3016 Countryside Management [Module Leader]
  • ACE3027 Sustainability and Environmental Values [Module Leader]
  • AEF3093 Special Study