Newcastle University Business School

Yi-Hsin Lin

Alumni Profile

About Yi-Hsin

Current Job: Senior Brand Manager at 3R Media Group
Current Location: Beijing, China
Nationality: Chinese (Taiwan)
LinkedIn: Yi-Hsin Lin

About Yi-Hsin's Career

Since graduating, what have you gone on to do? 
I have been in a variety of roles since graduation. I first started as a creative brand manager in Zheng Bang Creativity where I focussed on providing brand consulting services for clients such as Toyota and Citic. I then moved on to Kantar Consulting as a brand consultant which had a similar job scope with the addition of providing marketing trends as well to our clients such as Mercedes Benz and Under Armour. My current role as a Senior Brand Manager also encompassess the same responsibilities. My team also recently won the 2019 marketing campaign award within China's sports industry, which was based on our work on creating a new slogan for the Wujiang Fuling Pickled Mustard company. We were able to promote the brand to a younger audience and help improve sales performance significantly. It eventually developed a positive brand reputation in China due to our efforts. In 2020, I was promoted to be in charge of the global business team, with a specific focus on helping international chinese brands do business.

Is the above what you planned to do before starting university?
Yes it was, I had an interest in brand marketing and worked towards a career in it.

About Yi-Hsin's Newcastle Experience

What was your favourite thing about your course?
My favourite thing about the course was the consultancy project where I was part of a team that worked with actual clients to help solve the problems in their business.

Were you involved in any other extra curriculum activities or societies during your time here?
I attended some trips that were organised by the Student's Union, I found that it was a good way for me to understand the British life and culture as well as to meet new people. I also participated in golf and cocktail classes which were organised by the Students' Union.

About Yi-Hsin's Future

How do you see future technologies and new ways of working (Future of Work) affecting your sector?
I feel that 5G and artifical intelligence will disrupt the advertisement and consulting industry but it will also make the work more efficient.

Where do you see yourself in five years’ time?
I hope to be a brand director and have my own business. 

Profile uploaded: 12/02/20