Newcastle University Business School

Elizabeth Nierop

Alumni Profile

About Elizabeth

Current Job: Social Media Manager Europe, Australia and New Zealand at Stanley Black & Decker
Current Location: Slough, UK
Nationality: Dutch
LinkedIn: Elizabeth Nierop

About Elizabeth's Career

Since graduating, what have you gone on to do? 
Following a Digital Marketing Internship at the Henkel Benelux offices, I joined Stanley Black & Decker at the end of 2017 as Social Media Assistant, to begin the process of aligning the markets within our region. In my current role as Social Media Manager EANZ, I am responsible to lead the full social media activation and optimisation across the Europe, Australia and New Zealand region across all our global tools and storage brands including STANLEY, DEWALT, BLACK+DECKER and FACOM. 

Is the above what you planned to do before starting university?
My time at university honed my interests into marketing, and then specifically international marketing working across multiple cultures.

About Elizabeth's Newcastle Experience

What was your favourite thing about your course?
My favourite thing about the course would be the practical examples used in the module content and being able to hear the experiences of the lecturers who have worked in multinational organisations.

Were you involved in any other extra curriculum activities or societies during your time here?
Alongside my studies, I participated in the Newcastle Apprentice Challenge, as well as joined various societies. 

About Elizabeth's Future

How do you see future technologies and new ways of working (Future of Work) affecting your sector?
Digital has transformed marketing and continues to change the architecture of marketing year on year. Technology will enable us to better provide a personalised experience for our customers, who in turn will received the best experience possible from the brands they are truly passionate about.

Where do you see yourself in five years’ time?
Continuing to work in International Digital Marketing, retaining the focus on consumer goods.

Profile uploaded: 07/02/2020