Newcastle University Business School

Juan David Moreno

Alumni Profile

About Juan

Current Job: Product Manager Debit and Prepaid Cards at Emirates NBD
Current Location: Dubai, UAE
Nationality: Colombian
LinkedIn: Juan David Moreno

About Juan's Career

Since graduating, what have you gone on to do? 
Since I graduated from Newcastle University I have had the chance to work in Colombia, Panama and United Arab Emirates as innovation manager and product manager for leading banks in the region. In my current role for as product manager for Emirates NBD I am in charge of designing and managing the new set of prepaid cards and managing the existing debit portfolio. This role requires me to work close with agile teams and to ensure that the design process is carried out end-to-end with a customer centric approach to deliver a suitable experience for the clients. This position gave me an expanded vision of the Middle East and North Africa market and customer insights needed to design new value propositions for digital, retail and corporate banking.

Before this, I worked in Medellin, Colombia where I led the biggest debit card business of the country with over 10 million cardholders. This position required the convergence of the innovation practice with the development of business models since it demanded a balance between solving the customer's needs and the profitability of one of the main products of Bancolombia. The team that I lead focused on developing strategies to incentivise point-of-sale payments and the creation of new debit and prepaid products. Additionally, as the innovation manager for Banistmo, I led a team that was responsibile for fostering the innovation culture inside the organisation, developing the innovation ecosystem and thus reinventing the bank of the future. One of the main responsibilities was implementing the programme of “Innovation Catalysts” which are a group of people trained in design thinking and innovation methodologies to develop disruptive projects for the organisation. After finishing these projects, they returned to their positions to spread the innovation culture across the company.

Is the above what you planned to do before starting university?
It is not actually what I had planned, I never imagined that this experience would have opened so many doors and possibilities to gain multicultural experiences around the world. I believe that studying my Masters programme helped me to create a mindset to adapt and explore new things.

About Juan's Newcastle Experience

What was your favourite thing about your course?
I liked how there was a mix between business and creative fields in the modules and the professors that inspired you to learn, not only from the books but also from practice. Besides that, the programme is well constructed and finds the right balance between theory, practice and creativity.

Were you involved in any other extra curriculum activities or societies during your time here?
I was part of the Tennis Society which I enjoyed thoroughly. It was nice to play a game on the weekend and have the opportunity to meet new people. There is also always something going on around the University so I took part in countless activities that helped me to nurture my experience while I was there.

About Juan's Future

How do you see future technologies and new ways of working (Future of Work) affecting your sector?
In the banking business we see disruption every day; new fintechs, startups and traditional companies are challenging the landscape reshaping the financial system. Working will change a lot because of the new technologies which will create a more open banking field but also affect the way we interact with customers and colleagues.

Where do you see yourself in five years’ time?
I see myself still creating new products to improve the quality of life of people although this may probably in a different context or I may work in a more global environment.


Profile uploaded: 10/02/20