Newcastle University Business School


Captured - Connect Reflect Develop

Through Captured, we explore the ways anchor institutions, such as universities, business schools and large firms, can support the development of small businesses.

The Captured programme is open to businesses based in Newcastle, Gateshead, Durham, Sunderland, North Tyneside,South Tyneside and Northumberland with fewer than 20 employees. Captured works on the principle that the best advice for businesses comes from experienced people. It will give small businesses a chance to spend time developing their business with support from experienced managers of the region’s larger private sector organisations. 

If you are:

  • a small business with fewer than 20 employees and think you could benefit from tailored support  - Find out more about Captured for small businesses here.
  • from a large organisation and would like to support the region’s small businesses – Find out how you can get involved here


The programme has secured the support of some of the region’s leading companies including Siemens, Home Group, GSK and Sage. They each release a number of their senior managers to act as mentors and guides to small firms.

A spokesperson for Siemens said: "Siemens is passionate about helping new businesses to reach their potential. Siemens itself started off as a small engineering business run by two brothers. Today, it's a global business with more than 400,000 employees. Anything is possible with the right support. We’re delighted to be involved with this project and hope it will help shape the business leaders of the future." 

Captured is made possible through funding from Newcastle University Business School and the North East Local Enterprise Partnership.