Our E-Business (E-Marketing) MSc combines business strategies, leading technology, entrepreneurship and organisational behaviour. We will prepare you to excel in using the internet to attract, engage and retain customers.
Customers are at the core of all winning corporate strategies. An e-commerce business markets products based on the tracking of consumer activities on the internet.
Enterprise systems and service personnel must be able to fulfil the requirements of clients once sales materialise. They must also be able to solve or escalate any concern at any point of the interaction. This relies on fully integrated systems, strong cross-functional working and a customer-centric culture.
Your developmentYour development
The course will also support your personal development, shape your entrepreneurial mind-set and enhance your employability prospects.
- the business value of contemporary technologies
- your personal development as an entrepreneur and intrapreneur
- the feasibility of disruptive e-business models
- business planning and new ventures
- the link between business strategy and systems
- business processes, such as the ones involving clients and suppliers
- business intelligence systems
- organisational alignment for the attainment of e-business benefits
- the marketing function in organisations
- customer relationship management
Other topics you will cover include:
- social media planning
- mobile commerce
- data analytics
- behavioural targeting
- campaign management
- e-mail marketing
- call centres
- online self-service
- contact channels integration
- customer segmentation and life cycle
- customer-oriented culture
Career focusCareer focus
This course is designed for professionals from any academic background who want to excel in the use of the internet to influence the full relationship cycle with clients. It is suitable if you want to work for a technology start-up or multinational company, including product and service providers.
Our graduates progress into careers as e-marketing consultants, CRM managers or project managers. The course is also relevant to industry analysts and product managers in the e-business sector.
Many graduates from our E-Business courses have worked for international companies, such as:
- Ernst & Young
- The Hut Group
- Travix International
- Hitachi Solutions
- BAE Systems Applied Intelligence
- Lloyds Banking Group
Other graduates have used their acquired expertise to start up their own companies, or develop their family business.
Our course offers a complete and balanced combination of modules on e-business. You will start by studying the fundamentals of e-business, gradually developing your analytical and practical skills. By the end of the course you will meet the most demanding professional and academic requirements.
Practitioner and research led teaching
This course has strong links with industry. Our staff are world-class researchers who have also been successful entrepreneurs, consultants, managers or top level engineers in government agencies or corporations such as IBM, Oracle and Philips. You will be taught by:
- Dr Arturo Vega (Degree Programme Director)
- Rebecca Casey
- Eleni Dermentzi
- Dr Karen Elliott
- Dr Ana Javornik
- Professor Savvas Papagiannidis
- Leigh Sear
- Dr Janette Young
- Dr Matthew Gorton
- Professor Klaus Schoefer
We also collaborate with guest speakers from industry. In addition, you will have access one-to-one support from our award-winning Careers Service.
Newcastle Science City
We are a lead partner in Newcastle Science City. The initiative aims to maximise Newcastle’s scientific potential and enhance our reputation for world-class science.
Newcastle Science City aims to create new businesses, attract investment and strengthen science networks. The initiative has created an entrepreneurial, technological and vibrant culture, which is at the core of our E-Business MSc courses.
You will study modules on this course. A module is a unit of a course with its own approved aims and outcomes and assessment methods.
Modules for 2018 entry
Compulsory modulesCompulsory modules
You will take the following general modules (60 credits):
- NBS8263 Competing with IT
- NBS8139 Enterprise and Entrepreneurial Management: A Critical Exploration
- NBS8321 Strategy, Management and Information Systems
- NBS8322 E-Business
- NBS8323 E-Commerce Start-up
You will take the following specialist modules (40 credits):
You will also take the following research related modules (80 credits):
Modules change annually to take account of:
- changing staff expertise
- developments in the discipline
- the requirements of external bodies and partners
- student feedback.
Most module information for 2019 entry will be available from mid-May 2019.
Fees & Funding
The fees displayed here are per course.
Full time: £7,200
Full time: £7,200
Full time: £16,800
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English Language Requirements
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Pre-sessional English Course RequirementsPre-sessional English Course Requirements
- 6 week Pre-sessional entry: IELTS 6.0 overall (with 6.0 in writing and a minimum of 5.5 in all other sub-skills)
- 10 week Pre-sessional entry: IELTS 6.0 overall (with 1 sub-skill at a minimum of 5.0 and 3 sub-skills at a minimum of 5.5, including writing)
You can study our Pre-sessional English course at the INTO Newcastle Centre.
How to Apply
The course starts in September. There is no application closing date for this course.
We suggest international students apply at least two months before the course starts. This is so that you have enough time to make the necessary arrangements.
If you live outside the UK/EU you must:
- pay a deposit of £1,500
- or submit an official letter of sponsorship
The deposit is payable after you receive an offer to study at Newcastle University. The deposit is non-refundable, but is deducted from your tuition fees when you register.
The course is delivered using a range of teaching methods including exams, group work, presentations and written assignments which has enabled me to enhance my skills on all levels. Additional challenges such as the Greggs Marketing Challenge - in which I worked as part of a group presenting marketing material - has considerably developed my analytical, critical thinking, teamwork and communication skills.
I love how interactive the lectures are. Within a lecture, we are taught a particular topic and then later in the week we have a seminar with applied theory. It helps to understand how theories can be applied, as well as giving us the opportunity to have a one-to-one meeting with the lecturer.
I am returning to postgraduate study, following teaching Film and Media production at sixth form level. Although I very much enjoyed teaching, I was in search of a new challenge and the prospect of working within digital marketing has always appealed to me. Newcastle University Business School’s credentials speak for themselves and the E-Marketing course was absolutely perfect for my chosen new career pathway.
E-business is a popular sector in China and this demand will increase fast over the next decade. This was my first and foremost reason for choosing E-business (E-marketing). I have seen at first-hand how my family’s traditional business has been affected by the impact of online-based business.
I never expected to acquire such an immense knowledge about information systems and how different e-business models are strategised, designed and managed. Also, in my case, the digital project management methodologies (agile, waterfall, etc.) taught were very important.
I most enjoyed learning about the technicalities of the business world that I had never known before, especially in information systems. Building my knowledge of different terminologies used in the world of digital marketing and e-commerce also help in portraying myself as a knowledgeable and informative candidate to employers.