Newcastle University Business School

Event Item

Accounting and the Unconscious

Join Richard Taffler from Warwick Business School as he looks at some of the views of Accountants and how stereotypes are having an impact on recruitment.

Date/Time: Thursday 10 November 2016 15.30 - 17.00

Venue: Room 2.05, Business School

If the man in the street is asked what his first thought is when he hears the word “accountant”, the reply is almost invariably “boring”. Were he then asked to expand on this we would find adjectives associated with the “beancounter” stereotype, one “who is single-mindedly preoccupied with precision and form, methodological and conservative, and a boring joyless character” (Friedman and Lyne, 2001).

This “dull and boring” caricature (Miley and Reid, 2012) predominates in popular culture even though, as Richardson, Dellaportas, Perera and Richardson (2015) point out, the stereotypical perceptions of accountants as “lifeless, shallow, passive, and aloof” are very much at variance with their “positive and valuable traits such as integrity and honesty”.  

Such a generally negative image is a continuing cause of concern for, as Dimnik and Felton (2006) argue, how we are seen is how we are treated, and, inter alia, there are associated implications for recruitment and the future of the profession more generally (e.g., Jeacle, 2008).


About the Speaker:
Richard Taffler joined Warwick Business School in January 2011 as Professor of Finance from a chair at Manchester Business School. Previously he was the Martin Currie Professor of Finance and Investment at the University of Edinburgh. An authority on behavioural finance, he has published over a hundred academic and professional papers and books, and is frequently quoted in the media.

Richard's interests include the identification and exploitation of stock market anomalies, including the market's inability to deal with bad news appropriately, fund manager performance and nature of their investment decisions, sell-side analyst judgements, financial distress, and the impact of CEO overconfidence and narcissism on firm performance.