Newcastle University Business School

Event Item

Mobilizing Tools to Develop Markets: Unpacking the Practices of Corporate Social Responsibility Consultants

Date/Time: Wednesday 16 November 2016, 16:00-18:00

Venue: Newcastle University Business School, 4.23

Speaker: Jean-Pascal Gond

Combining insights from the sociology of markets and studies of management practice and tools, this seminar examines the practices by which organizational actors design and mobilize tools in order to construct and organize markets. Building on 30 interviews and a rich set of secondary data, Jean-Pascal provides a qualitative analysis of the development of a market for consultancy products and services for Corporate Social Responsibility (CSR) in Québec (Canada).

Jean-Pascal will also consider how analytically inducing a set of ‘engineering’ and ‘commodifying’ practices that consultants mobilize to respectively ‘design’ and ‘mobilize’ tools in ways that help creating or expanding this market. With the intention being to then show how distinct types of consultancies, tools and practices ‘mangle’ together at different stages of market development to shape market agencements. In so doing, our article shows that tools play a key role in the organizing dynamics that sustain markets and theorize how (micro-level) practices are involved in the (macro) process of market construction.

Research Group: Strategy, Organisations and Society