Newcastle University Business School

News Item

Business School student one of three Newcastle University students to win brand identity competition

Great experience for Business School postgraduate student who enhances her skills and experience through local network competition.

 The North East network for equality, diversity and inclusion is a recently launched collaboration between notable North East businesses. The network aims to further enhance the inclusion agenda in the North East region both for their businesses, and within the communities they serve, by pooling resources and sharing skills, experience, and best practice.

 The Network required a suitable brand and image to match its ambitions and invited Newcastle University students to help develop one. Students who entered were given the network’s aims, values, and mission statement and had the choice to work independently or in groups. The network wanted students to think creatively how the values could be communicated effectively using this brand and what marketing techniques could be applied.

Business School student Valery Mujaddidah entered the competition as she was interested in taking on the challenge and wanted to gain additional skills and experience in this area, especially as an international student from Indonesia.

With a background in graphic design, Valery has had similar experiences in Indonesia and Japan, however she wanted to further develop her skills by getting involved in this competition. She got in touch with the Network to gain a greater insight into their values and ethos before designing the appropriate branding to match.

Once Valery had created her brand, the network invited her and two other Newcastle University finalists to present their work at Virgin Money’s base in Gosforth – one of the companies within the network.

The network were so impressed with all three student concepts and presentations that they could not choose a winner, and decided to award them all with prizes for their work and are set to utilise parts of all three when creating the network’s overall brand.

Valery was delighted that she had this opportunity and described the competition as a great experience and  she cannot wait to enter more competitions. She also stressed that other Business School students should aim to get involved in as many experiences like this as possible to enhance their skills not only in their field of study but more generally, to better themselves and make the most of all of the opportunities the university has to offer.

Valery's logo design for the network

published on: 8 February 2019