Newcastle University Business School

Marketing: Consumers, Communications & Services

Marketing: Consumers, Communications and Services

Overview

The Marketing research community aims to engage in knowledge shaping current societal debates across different areas of marketing through a multi-methodological approach and interdisciplinary understanding.

Key themes

Consumer behaviour

We examine human behaviour in diverse marketplaces and look at identifying ways to improve people’s lives, while strengthening organisations’ sustainability.

Communications

We focus on the exchanged branded messages between consumers and companies. Consumer insights are generated through the examination of both traditional marketing communications tools and novel online contexts.

Services marketing

We study how to contribute to the success of service organisations by improving the quality of their services, increasing their profitability, and stimulating service innovations.

Members

Subject Group Head

Dr Robert Newbery
Reader in Enterprise and Innovation

Email:
Telephone: 44 (0)191 2081608

Research and Impact Lead

Research and Impact Lead

Research and Impact Lead

Professor Danae Manika
Deputy Director of Res & Acad Group Head

Email:

Research Community Lead

Research Community Lead

Research Community Lead

Professor Natalia Yannopoulou
Professor of Marketing & Research Community Lead for Marketing

Email:
Telephone: +44 (0)1912081720

Community Members

Dr Eleftherios Alamanos
Senior Lecturer in Marketing

Email:
Telephone: +44 (0) 191 208 1555

Dr Saurabh Bhattacharya
Lecturer in Marketing

Email:
Telephone: +44 (0) 191 208 1685

Deborah Forbes
Lecturer

Email:
Telephone: +44 (0) 191 208 1721

Dr Josephine Go Jefferies
Lecturer in Marketing

Email:
Telephone: +44 (0) 191 208 1500

Professor Suraksha Gupta
Professor of Marketing

Email:
Telephone: +44(0)203 752 2461

Dr Ana Javornik
Lecturer in Marketing

Email:
Telephone: 01912082013

Dr Tana Licsandru
Lecturer in Marketing

Email:
Telephone: +44(0)203 752 2322

Dr Andrew Lindridge
Reader in Marketing

Email:
Telephone: +44(0)203 752 2313

Professor Danae Manika
Deputy Director of Res & Acad Group Head

Email:

Professor Savvas Papagiannidis
David Goldman Prof of Innovation & Enterprise

Email:
Telephone: +44 (0) 191 2081598

Professor Klaus Schoefer
Chair in Marketing

Email:
Telephone: +44 (0) 191 208 1681

Dr YiChuan Wang
Lecturer in Marketing

T&S Associate Members

Dawn McCartie
Lecturer in Marketing

Email:
Telephone: 0191 208 1732

Dr Lesley Pender
Director of MBA Programmes

Email:
Telephone: (0)191 208 1687

Dr Ana Popovic
Teaching Fellow in Marketing

Email:
Telephone: +44(0)1912082322

Karen Richards
Senior Lecturer in International Management Practice, Deputy Degree Programme Director MSc International Business Management

Email:
Telephone: +44(0)203 751 2450

PhD Students

  • Nora Alomar
  • Koblarp Chandrasapth
  • Dinara Davlembayeva
  • Xiaojun Liu
  • Dawn McCartie
  • Nurzhat Neury
  • Utami Hesty
  • Yanika Tueanrat
  • Yang Lu
  • Olabode Emmanuel Ogunbodede
  • Davit Marikyan
  • Konstantina Foti

London-based PhD students

  • Jingshan Yang
  • Sofia Christidi
  • Ye Yan
  • Anton Siebert
  • Abraham Joseph
  • Rui Ma

Seminars