Newcastle University Business School

Marketing: Consumers, Communications & Services

Marketing: Consumers, Communications and Services

Overview

The Marketing research community aims to engage in knowledge shaping current societal debates across different areas of marketing through a multi-methodological approach and interdisciplinary understanding.

Key themes

Consumer behaviour

We examine human behaviour in diverse marketplaces and look at identifying ways to improve people’s lives, while strengthening organisations’ sustainability.

Communications

We focus on the exchanged branded messages between consumers and companies. Consumer insights are generated through the examination of both traditional marketing communications tools and novel online contexts.

Services marketing

We study how to contribute to the success of service organisations by improving the quality of their services, increasing their profitability, and stimulating service innovations.

Members

Subject Group Head

Research and Impact Lead

Research and Impact Lead

Research and Impact Lead

Research Community Lead

Research Community Lead

Research Community Lead

Professor Natalia Yannopoulou
Professor of Marketing, Head of Marketing, Operations and Systems Subject Group

Email:
Telephone: +44 (0)1912081720

Community Members

Dr Eleftherios Alamanos
Senior Lecturer in Marketing, Director of Accreditation

Email:
Telephone: +44 (0) 191 208 1555

Dr Saurabh Bhattacharya
Senior Lecturer

Email:
Telephone: +44 (0) 191 208 1685

Dr Ronnie Das
Lecturer in Digital Marketing & Data Analytics

Email:

Deborah Forbes
Lecturer

Email:
Telephone: +44 (0) 191 208 1721

Dr Josephine Go Jefferies
Lecturer in Marketing

Email:
Telephone: +44 (0) 191 208 1500

Dr Diana Gregory-Smith
Reader in Marketing and Research & Impact Lead for MOS group

Email:
Telephone: +44 (0) 191 20 81729

Professor Suraksha Gupta
Professor of Marketing

Email:
Telephone: +44(0)203 752 2461

Charles Kemp
Teaching Fellow

Dr Andrew Lindridge
Reader in Marketing

Email:
Telephone: +44(0)203 752 2313

Dr Cezara Nicoara
Lecturer in Marketing; Degree Programme Director BSc. Marketing

Email:

Professor Savvas Papagiannidis
David Goldman Prof of Innovation & Enterprise

Email:
Telephone: +44 (0) 191 2081598

Professor Klaus Schoefer
Chair in Marketing

Email:
Telephone: +44 (0) 191 208 1681

Dr Qionglei Yu
Senior Lecturer in Marketing and Degree Programme Director of MSc International Marketing

Email:

T&S Associate Members

Charles Kemp
Teaching Fellow

Dawn McCartie
Director of Undergraduate Studies

Email:
Telephone: 0191 208 1655

Dr Ana Popovic
Lecturer in Marketing Degree Programme Director of NN52 - Marketing and Management BSc. Hons.

Email:
Telephone: +44(0)1912081547

Karen Richards
Senior Lecturer in International Management Practice, Degree Programme Director MSc International Marketing

Email:
Telephone: +44(0)203 751 2450

PhD Students

  • Nora Alomar
  • Koblarp Chandrasapth
  • Dinara Davlembayeva
  • Xiaojun Liu
  • Dawn McCartie
  • Nurzhat Neury
  • Utami Hesty
  • Yanika Tueanrat
  • Yang Lu
  • Olabode Emmanuel Ogunbodede
  • Davit Marikyan
  • Konstantina Foti

London-based PhD students

  • Jingshan Yang
  • Sofia Christidi
  • Ye Yan
  • Anton Siebert
  • Abraham Joseph
  • Rui Ma

Seminars