Background

Ana Javornik, PhD, is a Lecturer in Marketing at Newcastle University Business School. She teaches Dissertation and Research Methods, both for postgraduate students. Her research focuses on digital marketing and consumer behaviour with a specialization in augmented reality. She completed her PhD in June 2016 at Università della Svizzera italiana in Lugano, Switzerland, where she also obtained her MSc in Corporate Communication and Marketing in 2011. During her PhD studies she received Swiss National Science Foundation grant for prospective researchers to spend a year at UCL Interaction Centre working in the area of human-computer interaction. After her PhD she conducted a 6-months project "Augmented Self" in collaboration with agency Holition, for which she obtained UCL Enterprise funding. Ana lectured at Kozminski University (Warsaw), University of Ljubljana and University College London through Erasmus Teaching Mobility program. Her work has been published in Journal of Marketing Management, Journal of Retailing and Customer Services, ACM Designing Interactive Systems '16  Proceedings (Best paper award) and Harvard Business Review (online version). Her Twitter account: @AnaJavornik.

Google Scholar: Click here.

Research

Ana's research focuses on consumer behaviour and consumer experience with emerging technologies, especially with augmented reality. She looks at how users respond to different formats of augmented reality in various contexts and their effects on perception and behaviour. Some of Ana's research is interdisciplinary, as she also draws on approaches from human-computer interaction. Ana is a Research Associate at University College London Interaction Centre and at digital agency Holition. 

Teaching

Publications