Newcastle University Business School

Staff Profile

Dr Ana Popovic

Teaching Fellow in Marketing


Dr Ana Popovic is a Teaching Fellow in Marketing, Module Leader of UG modules Global Marketing and Global Strategic Marketing and PG module International Brand Management. She also acts as a Dissertation Supervisor and Personal Tutor.

Ana has extensive and diverse teaching experience in the field of Marketing. Before joining Newcastle University Business School in December 2017, she had been teaching for 10 years at the Faculty of Economic, University of Nis, Serbia and her students achieved excellent results on international marketing competitions in Latvia (2013), Portugal (2016) and Bulgaria (2017). Ana has also been affiliated with Malta College of Arts, Science and Technology as Senior Expert for teaching and learning material design (2013-2015); with Faculty of Management, University of Warsaw, Poland (2016) as a visiting professor; and with Tax Academy of the Russian Federation in Moscow (2017) as an invited lecturer.

Her research interest lays primarily in the fields of Higher Education Marketing, Brand Management, Marketing Communications and Marketing Ethics. During her doctoral research (Market Orientation of Higher Education Institutions), she was a visiting researcher at the University of Helsinki (2012-2014). Ana is a member of The European Marketing Academy (EMAC), The International Association on Public and Nonprofit Marketing (IAPNM), European Social Marketing Association (ESMA) and Serbian Marketing Association (SeMA). Through her engagement in these organizations, Ana has contributed to planning and organizing international scientific conferences in Finland (2014), Portugal (2016) and Serbia (2014, 2017) and has been acting as a reviewer for Journal of Business Research, top-ranked Serbian scientific journals “Teme” and “Marketing” and for conferences organized by EMAC and SeMA.

 Ana has contributed to obtaining external funding in her previous institution through coordinating and managing international projects financed by European Commission. One of these projects (Finally – Financial Literacy for the Roma) was nominated for Gruntvig Excellence in Adult Education Award by European Association for the Education of Adults in 2017.


In both her teaching and research, Ana has been highly motivated by a belief that academic profession should contribute to the improvement of the community in which it takes place, by promoting its fundamental values. She has been engaged in practice through applied international research projects, co-authoring baseline studies and project reports; consultancy for local business organizations; provision of marketing trainings for various groups of participants. She is also a certified Trainer for EU Project Cycle Management and Evaluator of projects in the field of research, technological development and innovation.