Newcastle University Business School

Staff Profile

Dr Andreas Giazitzoglu

Senior Lecturer. DPD MSc International Marketing.


Dr Andreas Giazitzoglu. BSc (Hons), MSc (Oxford); PhD (Durham).

• Senior Lecturer in Creativity and Entrepreneurship. 
• Degree Programme Director for MSc International Marketing. 


• Fellow of the Higher Education Academy. 2016. 
• PhD. University of Durham (Hatfield College). 2007 – 2010. 
• MSc. University of Oxford (Hertford College). 2003.

Work History

• 2018 - Ongoing: Senior Lecturer in Creativity and Entrepreneurship. Newcastle University Business School. 
• 2013 - 2018: Lecturer in Entrepreneurship. Newcastle University Business School. 
• 2012 - 2013: Post-Doctoral Research Fellow in Entrepreneurship. Newcastle University Business School. 


I joined Newcastle University’s Business School (NUBS) in 2012 as a Research Fellow, before becoming a Lecturer in 2013, and a Senior Lecturer in 2018. Prior to academia, I experienced a wide spectrum of institutionalised rituals; including graduating from the Institute of Social and Cultural Anthropology at the University of Oxford (MSc, 2003, Hertford College), completing a PhD in Sociology at the University of Durham (2007 – 2010, passing my PhD’s viva with no corrections); being self-employed and periods of unemployment.  

I have published in journals including the Journal of Business Venturing, the International Small Business Journal, Gender, Work and Organizations and the Qualitative Report. My research is generally guided by the sociology of Goffman and Bourdieu, theoretically; and the principles of ethnography, methodologically. An empirical sociologist by training, I focus on exploring entrepreneurial and creative processes, individuals, organisations and contexts at the micro-level, and with reference to social-class and/or notions of masculinities. My research is available via:
• Google Scholar:
• Scopus:
• Orcid:

I currently supervise four PhD students. Since 2013, I have supervised two PhD students to completion. 


• 2013 - ongoing: Module-Leader for the Understanding Business Growth (Bus 1004) module. 
• 2013 – ongoing: I teach PhD students on the Key Readings in Management and Research Methods modules. 
• In 2016, 2017 and 2018, I was nominated for Newcastle University’s Teaching Excellence Award. In 2018, I was nominated for the National Entrepreneur Educator Award. In 2019, I was nominated for Newcastle University's Education Award. 


• 2018 – ongoing: Degree Programme Director for MSc International Marketing. 
• 2013 – 2018: PhD Co-ordinator for the school’s Marketing, Operations and Systems (MOS) subject group, making key decisions on doctoral student admissions, funding and progression. 
• 2014 – 2018: Chair of the Board of Examiners for MOS’ undergraduate programs, overseeing progression of between 600 – 700 students yearly. 

Students: my contact-times are Mondays (afternoons) and Wednesdays (mornings), by appointment only.


April 2019

Delighted to announce that the following two papers have been accepted, and will be published in the near future:

Giazitzoglu, A. ‘This Sporting Life: the intersection of hegemonic masculinities, space and emotions among rugby-players’. Gender, Work and Organization.  

MacDonald, R and Giazitzoglu, A. ‘Youth, enterprise, and precarity: or, what is, and what is wrong with, the ‘gig economy’?’ Journal of Sociology.

November 2018 

I'm delighted to announce that our paper, “A reconceptualization of fear of failure in entrepreneurship,” published in volume 31 of Journal of Business Venturing has been awarded best paper of the year for 2016, by the editorial board of JBV. 

Korede, O and Giazitzoglu's paper 'The intersection of ethnic identity and entrepreneurial identity: an exploration rooted in the voices of African Immigrants in the UK' has been nominated for the Best 
Paper award
in the Entrepreneurship in Minority Groups track at this year's ISBE conference. It will be presented on 7th November 2018.

Korede, O. and Giazitzoglu, A's (2018) paper on ‘Identity and ethnic entrepreneurship’ was presented at the Work, Employment & Society Conference in the summer of 2018.

July 2018

It was a pleasure to discuss the relationship between social-class and Professional Service Firms at the annual conference on Professional Service Firms, at Oxford University's Saiid Business School. Thanks to all who listened to my presentation; and those at Worcester College for their first-class hospitality. 

February 2018

I have analysed how self-employment can facilitate a distinctive type of upward mobility experience for self-employed men. This analysis has been published as a chapter in Lawler and Payne's edited book (2017) Social Mobility for the twenty-first century (Routledge). See:

I have written about my experiences of researching white working class men; as a PhD student. This account, titled Being and Naughtiness: an account of being an ethnographic-insider studying white, working class gym-users, has been accepted by the highly prestigious Qualitative Report (Volume 23, Number 3, March 26, 2018).

January 2018

I am delighted that the following publication has been accepted: Giazitzoglu, A and Payne, G. (2018) A 3-level model of insider ethnography and will be published in the Qualitative Report (Volume 23, Number 5; May 21, 2018);which is ranked in the top quartile for all social science journals. Giazitzoglu and Payne proposes a new model of insider ethnography. 

August 2016

Our work into fear of failure and entrepreneurship features in the London School of Economics' Business Review:

May 2016

It was an honour to present my research to, and engage with, the Commission for Social Mobility and Child Poverty in Westminster, London; on Monday 23rd May.

April 2016.
I'm delighted to announce the following publication:
Cacciottia G, Hayton J, Mitchell R, Giazitzoglu A. (2016) ‘A reconceptualization of fear of failure in entrepreneurship’. Journal of business venturing 31 (3): 302-325. Elveiser. (ABS rank: 4; Impact factor: 3.678).

March 2016:
I have become a fellow of the higher education academy.

2016 Conferences:
I will be presenting at the following upcoming conferences:

* April 29th, 2016 ‘Everyone a Winner? (Being and Becoming Socially Mobile), University of York. Giazitzoglu, A. Presenter on ‘masculinity and upward mobility’.

* March 2nd, 2016. ‘Gender and Class at Work’, organised by the ISBE Gender and Enterprise Network (GEN), the Enterprise and Diversity Research Cluster and the Centre for Research in Ethnic Minority Entrepreneurship (CREME). University of Birmingham. Giazitzoglu, A. Panelist (on class, masculinity and entrepreneurship)

December 2015:

Giazitzoglu and Down's article (2015) features on BBC Radio 4's Thinking Allowed:

November 2015

Seminar Announcement 

I will be presenting my latest research - on the socialisation of 'backstage workers' in a consultancy firm - at Leeds University Business School, as part of a CERIC seminar. Thanks to the centre for employment relations, innovation and change for hosting me!


October 2015 

Giazitzoglu and Down's (2015) article on 'performing entrepreneurial masculinity' is now available, here:

and has been referred to in various media outlets, including those listed here:

Forbes magazine – 14th September, 2015:

The Chronicle Live – 9th September, 2015:

Enterprise Nation – 8th September 2015:

Cambridge Network – 9th September, 2015:

July 2015

I am delighted to announce that the following publication has been formally accepted, and will be published in due course:

Giazitzoglu, A and Down, S. 'Performing entrepreneurial masculinity: an ethnographic account', International Small Business Journal. (ABS rank: 3, Impact factor: 1.800).


June 2015

I have acquired generous funding through one of NUBS' Research Internships. Thank you NUBS! I look forward to working with my intern (Jessica) this summer, on a project into gender and entrepreneurship.


August 2014

I have acquired generous funding via the Strategy, Organisation and Society research group's internship. Thank you SOS! I look forward to working with my intern (Tom) this summer, on a project into emotions and organisations.


July 2014:

Simon Down and I have co-published a chapter on 'Identity and Entrepreneurship' in The Routledge Companion to Entrepreneurship. See:

December 2013:

I have recently had two articles accepted after peer-review.

One of these articles considers the upward social mobility of a cohort of men living in the north of England from a qualitative perspective. My work on social mobility is available here:

and is published in Sociological Research Online (impact factor: 0.544): an online journal established in 1998 that is managed by a consortium of the British Sociological Association, SAGE Publications and the Universities of Surrey and Stirling and which qualifies for inclusion in the UK Research Assessment Exercise (RAE).

My second accepted article - Learning not to labour: a micro analysis of consensual male unemployment - considers the impact consensual unemployment has had upon a pool of males who live in a post-industrial locale. Learning not to labour is published in the International Journal of Sociology and Social Policy: an ABS listed journal established in 1981 that qualifies for the RAE. Learning not to labour can be accessed here:


BUS 1004's structure is:

Semester 1


Week 1: Introduction. 

Week 2: The concept of business growth: definitions, measurements and polemics.

Week 3: The nature/nurture debate and its relationship to entrepreneurs. 

Career Week*

Week 4: Illegitimate and legitimate business growth,

Week 5: Threats to business growth.

Week 6: Creativity and business growth.

Week 7: Guest speaker (1).

Week 8: Feedback workshop (1).

Week 9: Feedback workshop (2).


Christmas Vacation.


Assessment 1 (Exam)  


Semester 2


Week 1: Organisational socialisation and business growth.

Week 2: Human dynamics and business growth.

Week 3: Identity, hegemony and business growth.

Week 4: Enterprise policies and entrepreneurship.

Week 5: Guest speaker (2).

Week 6: Feedback workshop 1.

Week 7: Feedback workshop 2.

Week 8: Feedback workshop 3.

Week 9: Conclusion.  

Assessment 2 (Written)