Newcastle University Business School

Staff Profile

Dr David Grundy

Director of Digital Education


Digital Enthusiast, FT News Geek, Finance, Economics and Politics Nerd, Gamer & Academic.

Dr David Grundy in September 2019 joined Newcastle University Business School as Director of Digital Education. His research interests include investigating crowdfunding, e-learning, widening participation, subscription based online business models and community building & management. His research focuses on how companies facilitate and sustain customer commitment decisions. David started as a Lecturer in 2002 after working in accounting roles in both the public sector and private sectors. He mainly teaches Responsible Corporate Finance and for his last decade in Higher Education has had a number of wide ranging leadership and management roles. In December 2010 Dr David Grundy was awarded his Doctorate which was entitled ‘An empirical investigation into the drivers of re-subscription in massively multiplayer online games’.


Research Interests

  • Crowdfunding, supporting crowdfunding, membership and communities that surround crowdfunding

  • eSports, eSport communities

  • Digital approaches to effective teaching and learning, blended learning

  • Widening participation in HE

Doctoral Supervision

Maria Ratz “How crowdfunding and crowd investing concepts could be an alternative investment model for professional sport clubs” (2015- )

Doctoral Examinations

Sam Sittlington (October 2014) “What are the factors that influence the effectiveness of Anti-money laundering policy implementation in the UK?” Exploring Money Laundering Crime and Policy


Current Teaching

Corporate Finance ACC2007 & ACC2008