Newcastle University Business School

Staff Profile

Dr Elena Chatzopoulou

Lecturer in Marketing Deputy DPD Marketing Management

Background

7 years working experience as a marketing manager

 

PhD Thesis in Marketing at Newcastle University Business School (Newcastle, UK)

TITLE: “A grounded theory of authenticity and quality constructions for ethnic restaurants: implications for effective marketing and e-marketing strategies”

 

RESEARCH INTERESTS

Authenticity, quality and identity concepts

Electronic word of mouth & word of mouth

Fashion and food marketing

Social media (Instagram)

Marketing communications

Qualitative research

 

CONSULTANCY

 

DISSERTATION SUPERVISOR

 

PhD SUPERVISOR

 

EXTERNAL EXAMINER 

 

FUNDING

HaSS Teaching Development Fund – “get connected with the industry” teaching project (2017-2018)

ULTSEC Innovation Fund – Young Marketers 4 the North East project (2017)

https://youngmarketers2017.wordpress.com/

 

TEACHING EXCELLENCE AWARD - INDIVIDUAL AWARD (Academy of Marketing)

“… creative and pedagogically sound approach to enhancing student engagement and learning in marketing.  The activities include a number of principles of effective teaching including interaction and collaboration; active learning; the use of a range of media; and, the ‘real-word’ applicability of the tasks… Elena’s personal support and approachability clearly enhance student self-confidence and motivation to learn…”

 

BEST POSTER AWARD

Chatzopoulou E. Poster: Connecting marketing students with the industry. In: Education for Life: celebrating partnership, encouraging innovation. 2018.

 

EVENTS - CONFERENCES

TEDx talk “Back to basics.com: a down-to-earth research” 

“MyMarketingExperience” simulation game play day – sponsored by Pearson Education, guests are academics from all Universities of Scotland and Northern England 

Young Marketers 4 the North East - awards event – Newcastle University Business School 

Organising events with guests speakers from the marketing and fashion industry (e.g. Barbour,Drummond, Jonathan Ward, W communications) 

Organising Competitions for Marketing students  https://youtu.be/la1ivbg-YaE

Research

RESEARCH INTERESTS

Authenticity, quality and identity concepts

Electronic word of mouth & word of mouth

Fashion and food marketing

Social media (Instagram)

Marketing communications

Qualitative research


CONSULTANCY - car industry


BEST POSTER AWARD

Chatzopoulou E. Poster: Connecting marketing students with the industry. In: Education for Life: Celebrating partnership, encouraging innovation. 2018.


Teaching

CERTIFICATE IN ADVANCED STUDIES IN ACADEMIC PRACTICE (CASAP) - D2

FELLOW OF THE HIGHER EDUCATION ACADEMY (UKPSF D2)


TEACHING EXCELLENCE AWARD - INDIVIDUAL AWARD (Academy of Marketing)

“… creative and pedagogically sound approach to enhancing student engagement and learning in marketing.  The activities include a number of principles of effective teaching including interaction and collaboration; active learning; the use of a range of media; and, the ‘real-word’ applicability of the tasks… Elena’s personal support and approachability clearly enhance student self-confidence and motivation to learn…”


Module leader MKT1002: Introduction to Marketing 

Module leader MKT1026-MKT1028: Essentials of Marketing 

Module leader MKT3015-3016: Intercalating Year Reflective Learning Account (student placements)


TEACHING PRACTICES 

Applying simulation game for brand positioning 

Inviting guest speakers: Marketing professionals of successful brands and Companies (Barbour, Jonathan Ward, Drummond, W communications)

Finding Companies to act as sponsors for students competitions  https://youtu.be/la1ivbg-YaE 

Creative teaching practices (colours, music, games)


Publications