Newcastle University Business School

Staff Profile

Dr Elena Chatzopoulou

Lecturer in Marketing Deputy DPD Marketing Management

Background

7 years working experience as a marketing manager

 

PhD Thesis in Marketing at Newcastle University Business School (Newcastle, UK)

TITLE: “A grounded theory of authenticity and quality constructions for ethnic restaurants: implications for effective marketing strategies”

 

RESEARCH INTERESTS

Authenticity, quality and identity concepts

Electronic word of mouth & word of mouth

Fashion and food marketing

Retailing

Social media (Instagram)

Marketing communications

 

CONSULTANCY

 

DISSERTATION SUPERVISOR

 

PhD SUPERVISOR

 

EXTERNAL EXAMINER 

 

FUNDING

HaSS Teaching Development Fund – “get connected with the industry” teaching project (2017-2018)

ULTSEC Innovation Fund – Young Marketers 4 the North East project (2017)

https://youngmarketers2017.wordpress.com/

 

TEACHING EXCELLENCE AWARD - INDIVIDUAL AWARD (Academy of Marketing)

“… creative and pedagogically sound approach to enhancing student engagement and learning in marketing.  The activities include a number of principles of effective teaching including interaction and collaboration; active learning; the use of a range of media; and, the ‘real-word’ applicability of the tasks… Elena’s personal support and approachability clearly enhance student self-confidence and motivation to learn…”

 

BEST POSTER AWARD

Chatzopoulou E. Poster: Connecting marketing students with the industry. In: Education for Life: celebrating partnership, encouraging innovation. 2018.

 

EVENTS - CONFERENCES

TEDx talk “Back to basics.com: a down-to-earth research” 

“MyMarketingExperience” simulation game play day – sponsored by Pearson Education, guests are academics from all Universities of Scotland and Northern England 

Young Marketers 4 the North East - awards event – Newcastle University Business School link youngmarketers2017

Organising events with guests speakers from the marketing and fashion industry (e.g. Barbour,Drummond, Jonathan Ward, W communications) 

Organising Competitions for Marketing students  https://youtu.be/la1ivbg-YaE

Research

RESEARCH INTERESTS

Authenticity, quality and identity concepts

Electronic word of mouth & word of mouth

Fashion and food marketing

Retailing

Social media (Instagram)

Marketing communications


CONSULTANCY (e.g. car industry, retailing)


JOURNAL REVIEWER (e.g. Computers in human behaviour)


BEST POSTER AWARD

Chatzopoulou E. Poster: Connecting marketing students with the industry. In: Education for Life: Celebrating partnership, encouraging innovation. 2018.


Teaching

CERTIFICATE IN ADVANCED STUDIES IN ACADEMIC PRACTICE (CASAP) - D2

FELLOW OF THE HIGHER EDUCATION ACADEMY (UKPSF D2)


TEACHING EXCELLENCE AWARD - INDIVIDUAL AWARD (Academy of Marketing)

“… creative and pedagogically sound approach to enhancing student engagement and learning in marketing.  The activities include a number of principles of effective teaching including interaction and collaboration; active learning; the use of a range of media; and, the ‘real-word’ applicability of the tasks… Elena’s personal support and approachability clearly enhance student self-confidence and motivation to learn…”


Module leader MKT1002: Introduction to Marketing 

Module leader MKT1026-MKT1028: Essentials of Marketing 

Module leader MKT3015-3016: Intercalating Year Reflective Learning Account (student placements)


TEACHING PRACTICES 

Creative teaching practices (colours, music, games)

Applying simulation games (e.g. brand positioning)

Inviting guest speakers: Marketing professionals of successful brands and Companies (Barbour, Jonathan Ward, Drummond, W communications)


Finding Companies to act as sponsors for students competitions  https://youtu.be/la1ivbg-YaE 



Publications