Newcastle University Business School

Staff Profile

Fiona Urquhart

Associate Lecturer


An education and business professional with over thirty years experience in the areas of organisational development, personal development and marketing. Extensive experience with small businesses, including a number of professional partnerships.

Teaching experience (gained with two triple accredited business schools) covers Strategy, Marketing (Communications, Social, International, Critical Issues etc.), Small Business, Market Research.

Experienced with developing and supporting a wide variety of learning programmes, from distance learning, interactive online seminars, webinars and workplace based to conventional classroom. Also skilled in assessment design and evaluation for Masters’ level courses.

Specialist in Services Excellence.

Expert in the use of live case studies and problem based learning for teaching purposes.