Newcastle University Business School

Staff Profile

Dr Rob Jones

Senior Lecturer DPD Graduate Diploma in Finance Accounting and Business



My teaching, research and engagement activities are closely linked to my interest in learning and professional development in higher education and the accountancy profession.

For further information about my teaching and research please click on the next two tabs.


Bachelor of Commerce (Honours), University of Birmingham

Chartered Accountant (FCA), Fellow of the Institute of Chartered Accountants in England and Wales (ICAEW)

Postgraduate Certificate in University Teaching & Learning (PGCUTL) with SEDA Accreditation, Northumbria University

Doctor of Business Administration (DBA), jointly awarded by Grenoble Ecole de Management and Newcastle University

Roles and Memberships

Fellow of ICAEW

Committee Member Tyne and Wear Society of ICAEW, 2007 - 2017

Vice Chair Tyne and Wear ICAEW, 2010 - 2012

Chair Tyne and Wear ICAEW, 2012 - 2013

ICAEW Professional Stage Examination Review Board, 2005 - 2008

ICAEW Academia & Education Community - Steering Group, 2017 onwards

Executive Committee, BAFA Accounting Education SIG, 2016 onwards

Degree Programme Director, BA (Honours) Business Accounting and Finance, 2001 – 2007

Degree Programme Director, Graduate Diploma Finance, Accounting and Business, 2010 onwards

Business School Executive Board, 2007 - 2013

Director of Undergraduate Programmes, 2007 – 2009

Director of Learning, Teaching and Student Experience (DELT), 2010 - 2013

Career History Prior to Newcastle University

I graduated from Birmingham University and then trained as a Chartered Accountant in the London office of Coopers and Lybrand (now PricewaterhouseCoopers). Most of my clients were financial services organisations and I also worked with various financial regulators. After qualifying I worked for the firm's Insolvency Practice.

I then worked in business, firstly as a Financial Analyst for the Prudential and then as Financial Controller of the Insurance Broking Division of Provident Financial. I later moved into a Business Development role with Provident Financial. Part of the Business Development role involved finding and opening new branch locations, including training new staff. This re-kindled my interest in education and led me to a lecturing position at Northumbria University.

I set up a degree in Financial Services at Northumbria and this experience prompted me to move to Newcastle University to set up the Business Accounting and Finance joint degree programme run in conjunction with PwC and ICAEW.

Previous Positions

Senior Lecturer, Newcastle Business School, Northumbria University, 1996 - 2001

Colonnade Insurance Brokers Ltd (part of Provident Financial plc), Business Development Executive, 1995 - 1996, Financial Controller, 1993 – 1995

Financial Analyst, Prudential Corporation, 1992

Chartered Accountant, PricewaterhouseCoopers, Insolvency Practice, 1990 - 1991, Audit Practice, 1986 - 1990



During my time at Newcastle I have developed and delivered new modules in Finance and Investment (ACC1052, ACC2052, ACC3058, ACC4053, NBS8140), Audit (ACC3051), Placement Preparation (ACC1051, ACC2051) and Personal and Professional Skills (NBS8141) as well as contributing to existing modules.  I aim to deliver clear and enthusiastic teaching using cases and topical examples to engage students in the subject material as well as help them prepare for assessment.

I have led the design and development of two new successful programmes, BA (Honours) Business, Accounting and Finance where I was Programme Director from 2001 to 2007 and Graduate Diploma in Finance, Business and Accounting where I have been Programme Director since 2010.  Both programmes provide a combination of academic rigour and professional relevance, designed to equip graduates with the capabilities to be successful at the start of their professional careers.  The Business Accounting and Finance degree involved working closely with PwC and ICAEW, negotiating joint responsibilities, accreditation and funding arrangements while the Graduate Diploma is supported by a panel of employers who contribute to and recruit from the programme.

I have also contributed to significant leadership roles in the Business School, as Director of Undergraduate Programmes from 2007 to 2009 and Director of Learning, Teaching and Student Experience (DELT) from 2010 to 2013.  The DELT role was particularly wide-ranging involving leading the Business School’s efforts towards triple accreditation, leading on taught programmes (at a time of significant growth in student numbers) and leading on the student experience elements of the Business School’s move to a new building, something that required significant changes to timetabling and programme structures.

Current Teaching

The Financial Environment (ACC1052)

Business Finance (ACC3058)

Financial Analysis (ACC4053)

Personal and Professional Skills (NBS8141)

Auditing Theory and Practice (NBS8144)

Engagement and Teaching

I have close links with the accountancy profession working with professional firms and professional bodies.  This ensures that my teaching is professionally relevant as regular interaction keeps me up to do date with current issues and policy developments.  Being involved in professional body committees and reviews enables me to contribute to and influence policy.  The knowledge and understanding gained through engagement influences the content of my teaching and feeds into syllabus design at degree programme level.



Since 2013, I have been concentrating on the development of my research.  I completed my doctorate in 2014.  The thesis examined what defines the student experience of undergraduate Business students and the implications for the design and delivery of undergraduate Business education.  Since 2014, I have completed four refereed conference publications, three published journal articles and have a further two articles in preparation.  These papers build on the work conducted for my thesis and reflect my on-going interest in learning and professional development.

I am also gathering data for a project examining culture and practice in the independent accounting firm sector.  The distinctive nature of these professional firms provides a different perspective on professional life from the large International firms, raising research questions around the development of professional identity, professional behaviours, interaction with the regional business community and autonomy. 

I am a member of the Executive Committee of the BAFA Accounting Education Special Interest Group and am working with other committee members on initiatives to develop research in the discipline including support for more experienced researchers in taking their work through to publication and the development of part funded Ph.Ds. to support the development of new researchers. 

Engagement and Research

My close links to the accountancy profession, working with professional firms and professional bodies benefits my research.  Being involved in professional body committees and policy reviews enables me to understand the subject of my research better.  Regular interaction provides my research with greater depth and perspective through access to data and the opportunity for research impact.