Newcastle University Business School

Staff Profile

Sarah Barksby

Marketing & Student Recruitment Manager


Role and Responsibilities 

I work as part of the Marketing and Communications Team, working closely with both the International PG Recruitment Manager and Student Experience Marketing Co-ordinator to deliver the aims and objectives for these streams of the Business School's activity.

The role includes:

Developing an postgraduate recruitment strategy;

Profile raising at a regional, national and international level;

Working on the development of up-to-date marketing and promotional literature  for all Business School postgraduate programmes;

Working with DPDs, Subject Group Heads and other academic staff to retain a thorough understanding of course content to improve and influence programme communications;

Market research;

Planning and delivering a CRM campaign for all applicants;

Budget forecasting; and

Responsibility for monitoring recruitment and student experience statistics. 


Previous Roles  

All roles have encompassed the key agendas of widening participation and student recruitment:  

Operations Manager (Acting, Aimhigher Tyne and Wear Northumberland 

Associates Scheme Co-ordinator (Aimhigher Tyne and Wear Northumberland)  

Project Officer (Aimhigher Tyne and Wear Northumberland)  

Student Recruitment Assistant (University of Sunderland   



PGCert Management  

LLB Law  

IAG Qualification