Newcastle University Business School

Staff Profile

Professor Suraksha Gupta

Professor of Marketing

Background

Professor of Marketing, Newcastle University London

Director, Marketing Startegy and Policy Research Group

Founder, Indian Exotiqua


Education:

- PhD marketing, Brunel University, London

- MBA Institute of Management Technology, India


Specialisation:

- Branding for Business-to-Business Marketing

- Sustainability and Social Responsibility

- Marketing Strategy and Technology

- International Business and International Marketing


Biography:

Professor Suraksha Gupta is a Professor of Marketing at Newcastle University, London UK.

Suraksha has been conferred with an award of Best Professor in Marketing for her teaching and for Excellence in Academic Research for her work as an academic scholar. She has also been awarded for her outstanding achievements by intel corporations during her industry tenure.

Suraksha has published various journal articles, books and reports. Her text book on International Business is under process for publication by Cambridge University Press. Her research work has appeared in journals such as Journal of World Business, British Journal of Management, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, Technological Forecasting and Social Change, Information, Technology and People, Behaviour and Information Technology, Computers in Human Behaviour, Studies in Higher Education, Thunderbird International Business Review, Studies in Higher Education, Qualitative Market Research: An International Journal and  International Studies in Management Education. For full publication list of Prof Suraksha Gupta, please click on the following link:

https://scholar.google.co.uk/citations?hl=en&user=Rm2cLdcAAAAJ&view_op=list_works&sortby=pubdate

Suraksha's PhD students are working on various different topics related to Branding, Technology based International Management, Social Innovation, Eco-innovation, Urban development and Employee engagement

Research

Suraksha Gupta specialises in marketing activities of multinational firms and international brands in developing markets, particularly India. Her practitioner background with academic skills make her research highly relevant to the industrial practices.   She works on strategies of multinational companies and contributions they make towards social development in developing markets.


Teaching

Suraksha Gupta has been teaching courses like International Marketing, Advanced Global Strategy, Marketing Strategy and Planning, Research Methods and Corporate Brand Management to UG, PG and MBA students. She enjoys discussing challenges and issues in management.  Focus of her research projects with colleagues, PhD scholars and other students is generally on development of business models which can enable multinational companies to integrate their social agenda into their business practices.


Publications