Elizabeth Nierop
2017 Advanced International Business Management and Marketing MSc graduate Elizabeth is Senior Marketing Manager at AkzoNobel in Slough, UK.
What have you done since graduating?
Following a Digital Marketing Internship at the Henkel Benelux offices, I joined Stanley Black & Decker at the end of 2017 as Social Media Assistant, to begin the process of aligning the markets within our region.
I then moved to the role of Social Media Manager EANZ, where I was responsible for leading the full social media activation and optimisation across Europe, Australia and New Zealand region across all our global tools and storage brands including Stanley Dewalt, Black & Decker and Facom. I have since been promoted to my current role of Senior Digital Marketing Manager EMEA-ANZ.
Is that what you planned to do before starting university?
My time at university honed my interests into marketing, and then specifically international marketing, working across multiple cultures.
What was your favourite thing about your course?
My favourite thing about the course would be the practical examples used in the module content and being able to hear the experiences of the lecturers who have worked in multinational organisations.
Were you involved in any other extra-curricular activities or societies during your time here?
Alongside my studies, I participated in the Newcastle Apprentice Challenge, as well as joined various societies.
How do you see future technologies and new ways of working (Future of Work) affecting your sector?
Digital has transformed marketing and continues to change the architecture of marketing year on year.
Technology will enable us to better provide a personalised experience for our customers, who in turn will receive the best experience possible from the brands they are truly passionate about.
Where do you see yourself in five years’ time?
Continuing to work in international digital marketing, retaining the focus on consumer goods.
"Make the most of your time at the Business School, and ensure you take advantage of every opportunity to do something extra."
(The above Q&A was conducted in 2021.)