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Boost your business and leadership skills and grow your network with our internationally recognised leadership development programme.

About the programme

Captured is Newcastle University Business School’s internationally recognised leadership development programme for small business owners.

The programme is fully funded and delivered at no cost to participants. The programme enables owners of small and micro enterprises to develop their management and leadership skills via 4 half-day workshops over a 2-month period. Each cohort of Captured has up to eight business owners and a key part of the programme is that each business owner is paired with an experienced manager from one of the region’s larger businesses who can provide an objective sounding board and a fresh perspective.

Benefits for you

We believe that experienced managers from larger organisations can be a valuable resource to small business owners. As part of the programme, participants are paired with a manager who provide them with short-term mentoring support.

Peer learning - spend time working on your business with experienced business people and fellow entrepreneurs.

Ongoing support including news and opportunities, free masterclasses with experts on a wide range of business related topics, our annual Christmas Fair and Christmas Gift Guide. 

What you'll learn

As a small business owner on our Captured development programme you'll:

  • identify your key business development needs
  • develop advanced leadership, management, and analytical skills
  • leave the programme with a personalised business action plan

Captured really helps with getting the right balance of working in and on the business. I would recommend Captured to anyone considering taking part.

Stephen King, Commercial Director at Go North East

Supporting small business is high on Virgin Money’s agenda. We've already expressed an interest in supporting Captured again this year.

Craig Townsend, Virgin Money

Captured really got me thinking about how to maximise and streamline my business. I now enjoy a more balanced lifestyle and a more profitable business.

Chris Pentland, Salseduce

Captured gives you the opportunity to get out of the office and spend some time focusing on the business rather than working on the business.

Martin Sawyer, Laser-ex

The Captured programme provides an excellent opportunity for our managers to share their insights and expertise with small businesses and in turn, our managers have an opportunity to enhance their mentoring skills too.

Gail Booker, Relationship Director at HSBC UK

There are so many opportunities with Captured. One workshop I particularly enjoyed was on resilience. It’s been life-changing, in all aspects really, and was definitely what I needed at that time.

Laura Smales, Smales Secure Storage

Programme content

We run the programme via four 2.5-hour workshops over two months, making it easy to fit around work commitments.

Each series of workshops has a cohort of up to eight small businesses.

Latest news

Participants of our newest Masterclass with Jule Wilson got some first-rate tips about approaching media as a small business owner.
Read more
See how Portuguese vegan restaurant Goreti, benefitted from working with Captured
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Since its launch in January 2016, Captured has worked with over 140 small and micro-businesses in the region
Read story

Contact us

If you have any queries about Captured, please contact us using the details below

Fiona Whitehurst

Captured Project Lead


Tel: +44 (0)191 208 1603

Jo Singh

Captured Project Co-ordinator


Tel: +44 (0)191 208 2031