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Benefits for Business

Discover how Captured can benefit your small business.

How Captured works

Captured pairs small, regional businesses with experienced managers. The managers then act as business mentors to the small businesses.

We provide time and space for small business owners to focus on business development. The mentor's role is to listen, question and challenge, with our facilitators providing support.

Small business owners leave the programme with a business development action plan. Both mentors and mentees leave with new skills, experiences and contacts. 


Benefits to your business

  • identify key areas of development for your business
  • spend time with an experienced manager of a larger regional organisation
  • develop advanced leadership, management, and analytical skills
  • create an action plan for taking your business forward


Our case studies

Captured has helped many small businesses and large organisations reach their potential. Find out more about how Captured has benefitted small businesses and large organisations in the region on our case studies page.

Companies that have provided Captured mentors include:

  • Go North East
  • Home Group
  • HSBC
  • IBM
  • Virgin Money


Captured really helps with getting the right balance of working in and on the business. I would recommend Captured to anyone considering taking part.

Stephen King, Commercial Director at Go North East

Supporting small business is high on Virgin Money’s agenda. We've already expressed an interest in supporting Captured again this year.

Craig Townsend, Virgin Money

Captured really got me thinking about how to maximise and streamline my business. I now enjoy a more balanced lifestyle and a more profitable business.

Chris Pentland, Salseduce

Captured gives you the opportunity to get out of the office and spend some time focusing on the business rather than working on the business.

Martin Sawyer, Laser-ex

The Captured programme provides an excellent opportunity for our managers to share their insights and expertise with small businesses and in turn, our managers have an opportunity to enhance their mentoring skills too.

Gail Booker, Relationship Director at HSBC UK

There are so many opportunities with Captured. One workshop I particularly enjoyed was on resilience. It’s been life-changing, in all aspects really, and was definitely what I needed at that time.

Laura Smales, Smales Secure Storage

Programme content

Captured has four workshops split into the following categories:

  • development needs
  • mentor-mentee pairing
  • action plan development
  • action plan review

As part of a cohort of 6-8 small firms, we'll pair you with a business mentor after your first workshop. You'll spend the majority of the time with your mentor:

  • harnessing their skills and expertise
  • developing a better understanding of your opportunities and needs
  • understanding how to address the challenges you face in achieving your aims

Aside from time with your manager, you'll also take part in peer-to-peer learning.


In Workshop 1, small business owners identify key areas they want to lead or develop more effectively.

Small businesses and large firms are then paired together in Workshop 2. During this workshop, pairs get to know each other and identify key challenges and priorities facing the small business.

During Workshop 3, pairs focus on developing an action plan based on resources, capabilities and capacities.

A month after Workshop 3, small business owners return to review progress and reflect on experiences of the programme.