Blog: Are virtual influencers the future of influencer marketing?
Dr Dinara Davlembayeva and Prof Savvas Papagiannidis explore how virtual influencers are moving from novelty to mainstream marketing tools. Discover what this means for brands, and whether they could shape the future of influencer marketing.
28 January 2026
As AI and digital technologies evolve, virtual influencers are reshaping how brands approach marketing, offering new opportunities alongside ethical and authenticity challenges.
This blog explores why they’ve grown in popularity, what brands need to consider, and how to use them effectively within a wider strategy.