Student Project Case Studies
See how our students deliver real-world impact through live consultancy projects with businesses and organisations, both locally and nationally.
Northumberland Community Bank: ethical finance meets fresh marketing insight
Sector: Financial services | Location: North East England
A team of final year Marketing students, led by Ella Malcolm, worked with Northumberland Community Bank. Their aim was to strengthen its marketing strategy and expand its reach across the region. They delivered research-led recommendations focused on digital engagement, local outreach, and brand visibility.
The students applied theory to practice through branch visits, staff interviews, and competitor analysis. Their final strategy was praised for its clarity, relevance, and practical value.
“Most of what the students produced is more than deployable.” — Scott Wilson-Laing, NCB
Market Pavilion: student consultancy supports community regeneration
Sector: Culture and regeneration | Location: Blyth
Market Pavilion is a new venue in Blyth. It is being developed as part of a major town centre regeneration programme. Dan Ellis, founder of Jam Jar Cinema (who will be operating the Pavilion), engaged a team of undergraduate students. They explored ways that the Pavilion could connect with the local community. They focused on audience development, branding, and inclusive programming.
The students’ recommendations are now shaping the Pavilion’s strategic planning. They are supporting its goal to become a vibrant, welcoming community hub. The collaboration was praised for its professionalism, creativity, and practical value.
“The quality of work, the tone, the branding, the justification — it was all exactly what I needed. It felt like a substantial piece of consultancy.” — Dan Ellis, leader of Market Pavilion and Founder and MD of Jam Jar Cinema
Bringing Words to Life: student insight drives community innovation
Sector: Charity and education | Location: North East England
Bringing Words to Life (BWTL) is a charity focused on improving literacy through creative learning. They had developed 'Right2Write', an innovative creative writing programme. BWTL engaged with a team of Business School undergraduate students. They had to assess ways that Right2Write could reach new audiences, and explore potential delivery models.
The team conducted in-depth research and developed tailored practical recommendations. Their insights are now shaping BWTL’s funding strategy and future plans.
“I would highly recommend it to any organisation... What the students delivered was invaluable.” — Melanie Cornish-Fleet, Founder
