Nuvo Wellbeing: community health through digital innovation
Sector: Health and wellbeing | Location: Tees Valley and North East
Nuvo Wellbeing wanted to explore taking their community fitness and wellbeing classes online. Through Arrow, they partnered with Newcastle University Business School. They carried out primary research and tested the idea with focus groups.
The insight helped shape their online membership portal, Wellbeing Bubble. The portal reinvests profits into local communities. The early research also helped them adapt quickly during COVID-19 lockdowns, maintaining services and jobs.
“Due to the work we had done with Arrow we were able to move quickly. It helped us break even and keep staff employed.” — Bethany Ainsley, Chair