4th Marketing, Innovation and Digital Transformation Conference

Call for Papers

The rapid development of artificial intelligence (AI) and robotics is fundamentally transforming the relationship between businesses and customers. As these technologies advance, they create both unprecedented opportunities and challenges for customer experience, business models, and societal well-being.

This one-day conference explores the paradoxical nature of AI and robotics in marketing and business, as technologies that simultaneously: enhance personalisation while raising privacy concerns; enable frictionless experiences while potentially diminishing meaningful human connection; and create innovative business models while disrupting established market dynamics.

We invite researchers and practitioners to examine five critical dimensions of this technological transformation:

• Trust and collaboration between humans and AI systems in customer-facing contexts
• Business model innovation enabled by the development of AI
• Anticipatory intelligence and its impact on future customer experiences
• Ethical frameworks for responsible deployment of AI in marketing
• Sustainable well-being at the intersection of technological efficiency and human needs

By bringing together leading thinkers from business management, marketing, computing science, and psychology, we aim to foster cross-disciplinary dialogue on how emerging technologies can enhance customer experience and well-being while addressing the ethical, business, and societal challenges.