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Marketing research

Examining different themes, our colleagues use their extensive global knowledge to further the field of marketing.

The Marketing subject group engages in knowledge-shaping societal debates. They deal with a range of issues from many different areas of marketing.

We base our research on:

  • a multi-methodological approach
  • interdisciplinary understanding
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Research areas

The Marketing subject group covers several broad areas of research. These include:

  • digital marketing
  • consumer behaviour
  • marketing communications
  • services marketing
  • marketing and sustainability


Key themes

Our academics and researchers explore a number of themes through their marketing research.

Research projects