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Research and impact showcase

We investigate emerging issues of the business world and wider society. We help shape policies to solve the pressing issues of today.

Our world-leading research

Explore some of the research and expertise of our academics who are challenging conventional business thinking.

Understanding the geography of crime

What can we learn about crime from precise-street level data? One Newcastle University Business School professor is looking to find out, applying geocoded data to issues such as the usefulness of stop-and-search, and how adding extra security at large supermarkets affects shoplifting locally.

Shining a light on the creative industries: From the North East to the world

Meet Professor of Innovation and Entrepreneurship, Professor Jonathan Sapsed, and Senior Lecturer in Economics, Dr Sara Maioli. They discuss their research and involvement in the Creative Industries Policy and Evidence Centre (Creative PEC) and explore the local and global impact of their research.

Technology: Is it affecting our ability to be responsible, active citizens?

We use technology every day to make our lives more efficient, productive and convenient. But is there a trade-off? Our research suggests that over-reliance on technology can affect our ability to think and act independently, and to participate effectively in society.

Shop local, shop small

We are urged to ‘shop local’ and ‘shop small’, but how do we find local designer-makers, artists and creatives that we want to buy from? We explore the outcomes of a recent participatory research project focusing on equipping artists, designer-makers and creatives with the retail skills necessary to become more visible.

Creating Customer Loyalty: Smooth vs Sticky Journeys in Service Provision

Dive into Andrew Lindridge's insights on 'Smooth' vs 'Sticky' journeys in service provision, and learn how these strategies can build customer loyalty and transform your business.

The role of the banking system in preserving biodiversity

Dr Nikolaos Papanikolaou, Senior Lecturer in Finance, discusses the need for banks to invest in projects that promote biodiversity.

Staff wellbeing is key to social enterprise success

Dr Wee Chan Au, Lecturer in Management Practice, explores the realities for staff working in social enterprises who often feel unfulfilled despite their dedication.

Promoting neurodiversity to address the global mental health crisis

Dr Josephine Go Jefferies delves into the transformative potential of neurodiversity in mental health and marketing strategies.

How has the COVID-19 pandemic changed the future of work?

The arrival of the COVID-19 pandemic changed the face of working life. Abigail Marks, Professor of the Future of Work, writes about the findings of her project focussing on the experience of homeworking.

Three ways your business can improve customers' trust in its financial services

We share findings from our FinTrust project and highlight three ways your business can improve trust in its financial services, as well as some bonus tips.

How we're improving the food supply chain

New research looks at how to reduce the risk of small-scale producers becoming victims of opportunistic behaviour, how they could achieve better financial returns, and how they could foster better relationships with consumers.

The power of philanthropy

A study by Newcastle University Business School has explored the rich history of philanthropy in the North East of England over a period of more than 900 years, from the time the region was brought under Norman control (thirty years or so after the Conquest of 1066) to the present day.

The value of safety: reducing risks to human life

How do we estimate the monetary value of risk to human life? How much would we be willing to pay to protect life and reduce the risk of mortality? Or would we prefer to spend our money on other things?

The rise of the ethical consumer

What motivates the purchase of goods that have been produced in an ethical or sustainable way? This topic has been explored in a ground-breaking study that looks at the relationship between the price and consumption of ethically produced goods.

Enterprise and entrepreneurship: a new perspective

A ground-breaking study by Dr Lucy Hatt provides a new perspective of enterprise and entrepreneurship and explores how entrepreneurial thinking can be integrated within different contexts.

Global talent: a double-edged sword?

A new study by Newcastle University Business School explores the concept of “global talent”, which refers to high-performing, globally-mobile individuals who excel at their job.

Learning the rules of the corporate game

New research by Newcastle University Business School and The York Management School at the University of York explores whether class-based perceptions and social norms create exclusion, marginalisation and discrimination in the workplace.

Impacting Business: How to make hybrid working a success

New research from Newcastle University Business School and the Work Foundation has found that hybrid working is set to become a feature of northern workplaces in the future.

Impacting Policy: Analysing the energy consumption economic growth link

New research by Newcastle University Business school highlights the relationship between economic growth and energy consumption.

Impacting Business: Why beauty is not a shortcut to executive success

Does an impressive CV, a good education or a solid track record of improving the financial performance of a company make a good CEO?

Impacting Business: Ethnic marketing attracts the multicultural millennial

The global revolution has opened up opportunities for big brands to target new customers all over the world.

Impacting Policy: Blowing the whistle on corruption

Edward Snowden’s Lawyer, Robert Tibbo, highlights the importance of whistleblowing for the functioning of a democratic society.