Newcastle University Business School

Staff Profile

Dr David Baines

Senior Lecturer


I spent many years working in journalism before I moved to the academy where my teaching is informed by my research into the profound transformations which are taking place in journalism and the working lives - and roles - of journalists. 

I am a member of the board of the Institute for Communication Ethics, a trustee of MediaWise, a member of the Professional Training Committee of the National Union of Journalists and a member of the committee of the Association for Journalism Education.  


My research focus is concerned with understanding the structural and organisational transformations which are taking place in the journalism industries and in the working lives of journalists and their roles in society as classic modern industrial models give way to more liquid entrepreneurial models.

I am exploring the development of 'hyper-local' journalism enterprises and the roles which are being sought for them in supporting community sustainability and the sustainability of professional practice and identity at a time of crisis in traditional local media in Britain and the US.

I have been a co-investigator leading a two-year ESRC-funded seminar series (2010-11) on expanding ethnic diversity in the news industry workforce. The series has resulted in a special double edition of the journal Ethical Space, vol 9, 2&3, published as a book of which I am joint editor: Race Matters: Widening Ethnic Diversity in Journalism. Bury St Edmunds, Abramis Academic (Due October, 2012)   


I am degree programme director of the MA in International Multi-Media Journalism, accredited by the Broadcast Journalism Training Council and delivered in partnership with The Press Association. In 2011, the BJTC gave the programme its award for excellence in teaching and innovation. 

I also teach on the MA programmes in Media and Journalism and Media and PR and the BA in Media, Communicaton and Cultural Studies.