Newcastle University Business School

Staff Profile

Dr YiChuan Wang

Lecturer in Marketing



Dr. Yichuan Wang is a Lecturer (Assistant Professor) in Marketing and a member of the Centre for Knowledge, Innovation, Technology, and Enterprise (KITE) at the Newcastle University Business School. Prior to joining Newcastle, he worked as an Instructor in Business Analytics at the Raymond J. Harbert College of Business, Auburn University, in the United States, where he was awarded his Ph.D. degree in Business & Information Systems. He currently serves as a guest editor of special issue for several academic journals including the Industrial Marketing ManagementJournal of Business ResearchInformation Technology & People, and International Journal of Information Management.

Yichuan's research focuses on the social media marketing, sharing economy, and big data analytics for healthcare and sustainable development. His work has published in the prestigious academic journals, including Annals of Tourism ResearchJournal of Business ResearchIndustrial Marketing ManagementInformation & ManagementIEEE Transactions on Engineering ManagementInternational Journal of Production EconomicsTechnological Forecasting and Social ChangeComputers in Human BehaviorInternational Journal of Information Management, and Journal of Knowledge Management

Yichuan won the Best Paper Award at the 2008 Global Marketing Conference, and was listed as a finalist for the Best Paper Award at the 20th Americas Conference on Information Systems (AMCIS) in 2014. Recently, he has been awarded Research Excellence Award from Newcastle University. He also has been nominated by Newcastle University for a Teaching Excellence Award in the Outstanding Contribution to Teaching category.

His research papers "Big data analytics: Understanding its capabilities and potential benefits for healthcare organizations (Read the article click here)" and "An integrated big data analytics-enabled transformation model: Application to health care (Read the article click here)" are selected as the most downloaded article in the Technological Forecasting and Social Change and Information & Management respectively since January, 2017. 

Related Websites

View my research on ResearchGate

Google Scholar Citation Index click here 

LinkedIn: Yichuan Wang

Twitter: @YichuanWang3


Research Interests

  • Social media & digital marketing (Social commerce, online consumer behavior, and social media for B2B marketing
  • Sharing economy
  • Big data analytics-enabled business transformation
  • Big data analytics for sustainable development
  • Digital innovation and business value

Editorial Appointment for Journals and Conferences

  • Guest editor for the special issue of Industrial Marketing Management (Impact Factor: 3.678; ABS 3) titled " Analytics in the Era of Big Data: The Digital Transformations, Management Revolution, and Value Creation in Industrial Marketing."
  • Guest editor, Special issue of Information Technology & People (Impact Factor: 1.639; ABS 3) titled "Integral Aspect on Sharing Economy: the Interactions of People, Technologies, and Organisations."
  • Guest editor, Special issue on Applications of Business Intelligence and Analytics in Social Media Marketing, International Journal of Information Management (Impact Factor: 4.516, ABS 2)
  • Mini-track co-chair, Augmenting Human Intelligence: Artificially, Socially, & Ethically, 52nd Hawaii International Conference on System Sciences (HICSS 2019), Maui, Hawaii
  • Workshop co-chair, Workshop on sharing economy, 26th European Conference on Information Systems (ECIS 2018), Portsmouth, UK, 2018
  • Conference Associate Director, 3rd International Conference on Marketing, Strategy, and Policy, London, UK, 2018
  • Track Chair, 21st Americas Conference on Information System (AMCIS 2015), Puerto Rico, US, 2015

Professional Affiliations

  • Association for Information Systems (AIS)
  • Special Interest Group on Health of AIS (AIS SIG-Health)
  • IEEE Education Society
  • American Society for Engineering Management (ASEM)


      Current Doctoral Supervision

      Prospective PhD applicants and PhD students are welcome to make enquiries especially if you are interested in doing the research in the areas of social media marketing, sharing economy, and big data analytics. 

      Supervisor of: 

      • Doane Ye (2018-ongoing)
      • Jingshan Yang (2018-ongoing)
      • Rui Ma (2018-ongoing)

      Co-supervisor of:

      • Abraham Joseph (2016-ongoing)

      Teaching-Module Leader

      LMK1002 Introduction to Marketing (Undergraduate)

      LMK2004 Research Methods for Business and Marketing (Undergraduate)

      LBS8526 Principles of Marketing (Postgraduate)

      LBS8505 Market Analysis (Postgraduate)