Staff Profile

Alexander holds an MSc in Media and Communication (Pan-Atlantic University) and a PhD in Marketing (Macquarie University). He is a Lecturer in Marketing and the current Degree Programme Director, BSc Marketing, Newcastle University Business School (NUBS). He has taught at the university level in Europe, Australia and Africa.

He was a marketing communications practitioner for many years in such global  companies as McCann-Erickson, Saatchi and Saatchi, and Bates, and won several awards for his work in creative advertising. Alexander worked on campaigns for a variety of international clients, including Unilever, Nestlé, British Airways, Coca-Cola, United Parcel Services (UPS), Peugeot, and Western Union.

Alexander is a creativity researcher. His interest in creativity traverses all aspects of marketing communications, branding and product design. He does both qualitative and quantitative research and welcomes prospective PhD candidates who wish to investigate the creative process, its outcome and effectiveness.

Undergraduate Teaching 

Module leader:

• MKT3096 Marketing Dissertation (2021/22) 

Teaching contribution to:

• MKT3006 Global Advertising and Brand Promotion (2020/21 Semester 2)

Postgraduate Teaching 

Module leader:

• NBS8976 Strategic Marketing, Operations and Supply Chain (2020/21 Semester 2) EMBA

Teaching contribution to:

• NBS9124 Marketing (2020/21 Semester 2) MBA
• NBS8512 Dissertation in Marketing (2020/21)

• Parker J, Koslow S, Ang L, Tevi A. How does consumer insight support the leap to a creative idea? Inside the creative process: shifting the advertising appeal from functional to emotional. Journal of Advertising Research 2021, 61(1), 30-43.
• Tevi A. The Effect of Multiple Rebranding on Customer Loyalty in Nigerian Mobile Telephony. International Journal of Marketing Studies 2013, 5(2), 120-130.
• Tevi A, Otubanjo O. Understanding Corporate Rebranding: An Evolution Theory Perspective. International Journal of Marketing Studies 2013, 5(3), 87-93.
• Tevi A, Koslow S, Parker J. Can Media Neutrality Limit Creative Potential? How Advertising's Use of Ideation Templates Fares across Media. Journal of Advertising Research 2019, 59(3), 312-328.
• Tevi A, Koslow S, Parker J. Even “Bad” Clients Deserve Quality Advertising: Using the Templates Creative Ideation Technique to Overcome the Limitations of Client Quality. In: 18th International Conference on Research in Advertising (ICORIA) 2019. 2019, Krems, Austria: European Advertising Academy.
• Parker J, Koslow S, Ang L, Tevi A. The Role of Insight in Creative Advertising Development: Essential Aid or Cognitive Bias?. In: Marketing Science Conference. 2019, Rome, Italy. In Preparation.
• Tevi A, Koslow S. How Rhetoric Theory Informs the Creative Advertising Development Process: Reconciling Differences between Advertising Scholarship and Practice. Journal of Advertising Research 2018, 58(1), 111-128.
• Parker J, Koslow S, Ang L, Tevi A. The Role of Insight in Creative Advertising Development: Essential Aid or Cognitive Bias?. In: AAA Conference. 2018, New York, USA. In Preparation.
• Tevi A, Koslow S. In the Beginning Was the Word: Establishing Foundations for Creativity Research in Rhetoric Theory. In: 15th International Conference on Research in Advertising (ICORIA) 2016. 2017, Slovenia: Springer.
• Tevi A, Koslow S. In the beginning was the word: establishing the foundations for creativity research in rhetoric theory. In: Zabkar, V; Eisend, M, ed. Advances in Advertising Research: Challenges in an Age of Dis-Engagement. Wiesbaden, Germany: Springer, Springer Nature, 2017, pp.155-167.